The video at the bottom of this post is unavoidably set to autoplay, so before I commence this post may I request you pay attention to the hired commercial messaging that the PR person is repeating from an earlier prepared script? He's telling you the 'water is clean'. Never mind about the damned millions of fish dead in the harbour. That's what commercialism does. Changes the subject....Now on to my post.
No software or pair of sneakers is going to enlighten the human spirit enough for us to elevate ourselves to a point where we can prevent the poisoning of the oceans that is now leading to whales and dolphins beaching themselves, fish turning up dead in their millions in harbours around the world and birds falling from the skies.
I have no personal issue with any of you who are locked in to a career of consumer materialism to pay bills and plan for the future. My argument is with consumer materialism and the stupidity of banking (planning?) on a future that isn't there. You may not be responsible for the system but until you break away from it the only important question to ask yourself is 'are you part of the problem or part of the solution?'.
And let's face it. Between you and I, even going out of your way to make an appallingly bad ad isn't going to make a damn bit of difference. That's how capitalism works. Triangulating forces by pitting workers against corporate executives, with capital calling all the shots. I'm all for empathy. But commercialised and selective empathy isn't working out.
