Slavoj Zizek talks about the necessity for the poetry that the Serbian Slobodan Milosevich wrote and used to stir the emotions of his countrymen to carry out war crimes against the Croats and other members of the Balkan states back in the 90's. I can't remember the exact wording though he quotes it in some of his online speeches. Roughly speaking it goes something along the lines of 'come with me, dont worry about the rules, today you can stare at the sun, you can play and do as you feel, free and unblinking from everyday life'.
Is one man's ethnic cleansing another man's (BMW's) brand experience? I'll find the exact words to the poetry and post it below when it turns up. Incidentally, Zizek says at the beginning of the video I link to at the start of this post exactly the same thing regarding images, as was quoted in the Wittgenstein fascist advertising complex post I did the other day. I'm quite sure they're unconnected other than perhaps mutual nods towards Baudrillard's gulf war simulacra or Guy de Bord's Society of the Spectacle.
I'm mildly amused that people at the screening of this thought it was cool. This is not unexpected from BMW customers.
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