Tuesday, 22 December 2009

How Tiger Woods Got Big

Looks like Men's Fitness had to shaft the golfer for this interview in 2007, which ostensibly breaks his contractual interview obligations with Golf Digest. Full details in the Wall Street Journal

My marketing criticism is that his sponsors have dropped him, just as the guy sheds his  monotone personality and gets interesting. 

That's accenture, Tag Heuer, Gillete (wouldn't it be great if Wilkinson got their swordplay on by responding with a redoublement?) and Gatorade who slip down the ranks of brands without balls. Nike are standing by him so far.