Impending legislation may mean that cigarette packaging for Marlboro could end up looking like this. I guess people like Emigre will have a field day with the font as key design feature. Via Influx Insights and Ed's Photo Stream.
However as a lapsed non smoker (I should work in PR) I always thought the Thai health warnings are the most punchy I've seen, and yet that never worked for me. It's possible that as a word man I might find Pentagram more effective. I guess I'm not the market segment being spoken to as one would hope that it's the younger ones who are put off ever trying.
This is one of the milder ones although you can see more over here. Frankly the following effort by Pentagram is just cool and precisely the reason why so many take up smoking in the first place.
