Wednesday, 8 August 2007

Saints & Sinners

I pretty much owe my discovery of planner blogs to PSFK some time ago when my back was against the wall looking for trends in of all places Korea. If it hadn't been for their generous linking to other blogs I'd have never discovered the best blog ever and also picked up on some of the themes that I've always held close but had never really found likeminds with which to share ideas and discuss. PSFK began 2007 with a conference on trends and inspiration in New York, and then followed up with a mid year gig in London which I attended and wrote about. They are now kicking off again with a top lineup of presenters and panel discussion in LA on September 18 next month.

Readers of this blog have been offered a
50% discount to attend which is only available for a short while and I'd recommend any folk who are in that neck of the woods to take advantage of this while it lasts. So without further ado here's the link and I'm pleased to highlight that Piers has also invited some provocative speakers such as Missy from Suicide Girls who is going to talk about her empire and Blair Witch creator Mike Monello among others. There's more details here if you cant book in time to take advantage of the discount because its still worth going.

I'm confident that this conference which is already garnering attention for snipping out the word marketing will be cut from the same cloth as the London gig in June which was a definite taste of where our business is shifting - because shifting it is.
I'd love go again (and I may still depending on scheduling) if only to see George Parker speak because I'm increasingly convinced that he's the new sage of Idaho after being the first to call out Crispin Porter on their recently canned Man Laws and Orville Redenbacher campaigns. He was the first and I think the only industry person who had the balls to say it wouldn't work without going anywhere near a focus group or pretesting results.

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