Monday, 28 May 2007

Direct Versus Indirect Communications


Here's one of those questions usually asked by global or regional advertisers that applies anywhere communications are to be weighed up from a cultural or even category perspective between direct and indirect messaging. Its a presentation I wrote about the debate between blunt messaging and interesting complexity last year and that I want to go into a bit deeper at some point, as its an important (and possibly inconclusive) question that others have also tackled here, here and here. Do feel free kick it around a bit if the mood takes you and I should let Nigel know I used a couple of Millward Brown slides although I don't think it's anything kick-ass confidential. (Somewhat spookily I see that I've surfaced in Nigel's latest post since I've been offline a wee while)

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