Tuesday, 10 November 2009

Monday, 9 November 2009

Digital at the IPA (Tim Malbon - Made By Many)

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I watched this some months ago and have been trying to remember where I saw it. Anyway, I've found the source and all I can say is that if you're beginning to grasp the real time nature of adaptive marketing as outlined over here, this is simply the best video to explain clearly how digital is best seen as a Jazz ensemble rather than an Orchestra. It's precisely why the old war nomenclature of tactics, campaigns and targets are increasingly irrelevant in advertising. 

Think about loving your customers up if they're not glued to main stream media all day long.

Sunday, 8 November 2009

Blimey

David Hayes Vs Nikolai Valuev


Somebody needs to update Nikolai Valuev's Wikipedia entry. That wont be me though. I hope this video isn't removed by the time you get to see it. It's very panto.

Thursday, 5 November 2009

Twitterfall

It's a bit good isn't it?



You can read (or listen) all about the Moral Maze program on Radio 4 over here. It was a good way to discover another real time application that surpassed the quality of the content being observed. Quite a few laughs and apparently a few of you were keeping an eye on the #moralmaze hashtag taking my Twitter follower account over 1200 although no doubt I'll say something and lose a few of those. It's all good.



Wednesday, 4 November 2009

The Client's A Wanker




Brilliant new fresh blog called I AM THE CLIENT over here. Go check it out.