Wednesday, 16 September 2009
Boom Boom Boom Boom Boom Boom Boom Boom Boom Boom Boom Boom Boom Boom Boom
Obviously I cunningly set this post up by linking it with the title and cultural narrative reference of the previous post.
I got it going on like that sometimes.
Sadly, I've met more "creatives" and seen more "creative" storyboards and read more "creative" treatments like this in Asia than I should ever admit if I didn't want to earn the wrath of the "creative" community. I could also write a swift list of people who I revere as advertising creatives but it's a lot shorter and I always tell them when I like their work.
Drunken advertising put a smile on my face too. Thanks to John for alerting me to them and tolerating the whole bacon abuse situation.
Tuesday, 15 September 2009
Boom
There's a couple of sound bites that I always use when people ask me about China because I was fortunate enough to spend some time in Beijing and previously in Shanghai. I got to really think about those difficult questions that aren't easy to answer, or rather, I had many attempts to answer them and get a little better each time. One of them, and it still applies from the bottom of my heart because Beijing taught me that the people there are among the finest that one could wish for as future Leviathan capital city of the planet managing the largest population in one fell swoop is that
"China is both a few years old, and a few thousand years old at the same time"
I say this because it's one of the most exciting countries on the planet and viscerally feels like a young country. Yet at every conceivable juncture the history of thousands of years in is evident in the customs, the pride, the food, the language and on and on it goes. It permeates the air, the posture of the people and is dense with a high viscosity should you ever get into the sensitive topic of culture in China.
The other quote that I use is more to tame the excesses of a young country (that I love) when considering the responsibilities it will need to face much quicker than any empire philosophical or otherwise to date.
"No country will grow faster, larger and older than China in the history of the world"
Now this might be a slight stretch as I think Italy is doing remarkable demographic time-bomb things as far as an aging population goes but in principle; in terms of size China is the fastest story ever. This incredible graphic below from the ever remarkable All Roads Lead To China Blog is as good as it gets for telling the story visually.
Labels:
china,
demographics
Sunday, 6 September 2009
Paul Isakson - Social Media Presentation
Paul has done a great presentation on social media that has some new points well worth thinking about and some old ground that we all need reminding of; particularly if your business is structured around squeezing out 30-40 second spots of film geared up for the old 20th century broadcast model.
American Apparel
There isn't a spreadsheet in the world that will prove American Apparel's idea to use the scraps of material they usually discard, as a sales asset, will once again show why they are opening outlets at a considerable pace, all over the world.
Because they are a company that puts outcomes ahead of incomes the profit follows naturally, but if you put the numbers before the values you're competing with the rest of the mediocrity (sic).
Update: I bookmarked this in my delicious (mmm yummy) when I learned that a Federal raid on American Apparel busted them for hiring illegal aliens and lost the brand 1500 employees or a third of their workforce. American Apparel I salute you. But maybe that outlet in Beijing was a bit premature though ;)
Update: I bookmarked this in my delicious (mmm yummy) when I learned that a Federal raid on American Apparel busted them for hiring illegal aliens and lost the brand 1500 employees or a third of their workforce. American Apparel I salute you. But maybe that outlet in Beijing was a bit premature though ;)
Tuesday, 1 September 2009
And While We're At It
The first 5-10 seconds of sound on this one is probably as stunning as the first time I heard Acid music way back in 1988. Not bad pop either. Probably the sort of thing I'd sample for Cillit Bang to convey that it cuts through any shit you either can see or conceive of.
Powerful.
Ferociously effective.
Just a thought.
Labels:
advertising,
music
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