Super Social

Just finished  a conversation with the very hip Helena in Athens. We were talking about all things super social (among other things) and I shared the video above with her as I watched it earlier in the week and it strikes me that it's worth posting here.

Mark's book Herd is in my opinion an important one, because like most big ideas, it's not so revolutionary that it's too much for us to digest but is equally recognisable as a tectonic shift in seeing who we are, how we are, why we are and any combo of those such as, why we are who we are. There's also a quite elusive to grasp explanation of group actions that I still think Mark needs a better soundbite for thus far. Here's Mark at the Do Lectures. I think he uses the super social term in this though I'm still gagging to know if he's read Will Self's Great Apes.

It doesn't get more anthropological.

Islamic Crescent?

I don't think the American right gets it. That's fine by me.

Apps

Cupertino based Apropos have just shipped an app that monitors desktop/notebook and  Smartphone usage dedicated to real time profile building that can also parse your social graph to determine the most effective app(s) pertinent to your needs through lifestream and social graph analysis.

That's right an app that figures out what app(s) are best tailored to your needs. It's a quintessential American pedagogic idea that ticks over in the background, surfacing at the point of purchase to either endorse, reject or recommend an alternative during the period of app consideration review including organic search, or as and when needed. 

Genius really. Here's the stats.

Ok I made all that up but the middle man is where it's at. I alluded to this in the pointillist podcast though I don't think I made a very good job of it. In any case. It's very democratic, very bespoke and dare I say it very convenient. Apps are OK.