I don't usually post advertising here (not much of it is remarkable enough) though yesterday reminded me that Kirsty Angus does tend to discover the kind of work I like and that includes the last time I felt irrationally warm towards marketing communications. It's an ad for Oogmerk Opticians in Holland. Like all incredibly good work it transcends language and doesn't need a 100 slide powerpoint to explain the strategy.
As a genre optician brands make for great advertising. Indeed the single best ad I saw in Beijing a couple of years ago was this one below as I blogged about in my everything is contextual post. (It may well be a European execution. It's not very Chinese)
The copy reads: Crooked mouth but nobody notices. Everyone's looking at your glasses. Brilliant. This wouldn't be a proper post on the subject if I didn't include the ad I once saw over at Rob's and which I've managed to locate on Youtube.
Lastly I couldn't pretend otherwise and not point out that I sheepishly stole my headline from Tim Footman's post which is well worth a read for clever and contemporary comment on British cultural bullshit. You may also wish to look into Guy De Bord's original work on the subject, which is increasingly salient in these times.
Alternatively, take note of the last sentence of the last paragraph over at Intelligence Squared's hosting of Cory Doctorow's recent interview with William Gibson on Intelligence Squared. The writer highlights William Gibson lamenting the following:
Anyway you can listen to the whole interview over here. It does seem that recently, many are reflecting on the notable absence of a satisfactory presence increasingly disrupting what was once hoped to be a meaningful future.
Yet at the same time, it does and it doesn't feel like a vision thing.
