Saturday, 19 December 2009

Show Me The Money



This isn't quite the version I saw earlier on the bus and which had me howling with laughter but it's not far off. I like the lobster mounting the other lobster or is that just my imagination going to far? 


On a more sober note, there's lots to be talked about in this commercial. The rap posturing is vintage grandma gang sign hand flicks and says a lot about both who commissioned it and who it's aimed at (low income not asocial) It also reveals something I've asserted about Hong Kong for quite some time. It likes to keep its shop assistant and blue collar classes less educated than other tier one Asian economies. I've a theory about this but will probably run it by some more people before building a hypothesis about population density, per capita GDP and land resources and so on and so forth (My new McKennaism)


Right, time to chase an invoice.

Friday, 18 December 2009

What is Transmedia?



It's fair to say that if you work in media and haven't caught on to Transmedia Planning then you are probably not part of the solution for 21st century communications. The old top down hierarchical control of media messaging that belonged to the 20th century and its devastating cultural enforcement through propaganda techniques are beginning to erode and the good thing is that it allows creativity and real engagement to flourish. What's transmedia? There are lots of explanations but flexibility and room for a story to breath is my sound-bite.

Thursday, 17 December 2009

accenture



Tiger Woods quit golf, his wife left him today and as I recall accenture announced on May 26 this year that their Board of Directors had unanimously approved changing the company’s place of incorporation to Ireland from Bermuda. Via Jason