The Y-3 collaboration between adidas and Yohji Yamamoto is one of my favourites. I thought their store refit in the IFC building of Hong Kong was a one off, but it appears they are well coordinated with a coherent campaign using Google Earth as a store locater visual. Pretty hip move. Well mapped out. More please.
The Hong KongElectriclogo is mostly used alone when I see it out and about, and it kicks ass. But best of all they've got CCTV at the top of their wind generator which is a scientific experiment to propel Hong Kong's energy needs into the future tapping into Typhoonpower and erm where my last phone, mobile, keys etc were swiped from the KLEIN.
Update: This is one of my most popular posts please take a look at this post.
Sitting in a bar in Hong Kong a couple of days ago, with easily the most interesting women who had the good grace to sit and listen to my "grand theory" which stretches from renewable resources to wealth creation (along with my latest stolen report to Hong Kong police by a TV Channel runner) and takes sometime.
"Anyways" as the Jamaican bad boys like to say I noticed a couple of publications that I asked the landlord to take with me.
The first had a picture on the front that I found unsettling and yet strangely compelling. It's called ADMARTASIA Magazine and I suppose you could say it's an Asian Craigslist but there were two (actually three) outstanding and compelling points to the publication. The first was the article on Progeria which highlighted once again that for some reason Youtube is the "lets get retarded in here hangout" for comments that are cretinous. It's just the way it is, 21st century acne and saliva or puberty-trying-to-type?
Later I picked the magazine up again and read the founders piece on the publication which are usually vanity puff pieces in Asia but in this case was written with honesty, balls and intelligence. The reason for the magazine? Because as we've all been talking about for some time and two friends are actually doing the future of the internet is print and I've tipped my hat enough times about "transmedia planning" over the years.
Ladies and Gentlemen meet Wayan Chan. Smart smart smart.
