Sunday, 6 September 2009

Paul Isakson - Social Media Presentation

Paul has done a great presentation on social media that has some new points well worth thinking about and some old ground that we all need reminding of; particularly if your business is structured around squeezing out 30-40 second spots of film geared up for the old 20th century broadcast model.

American Apparel



There isn't a spreadsheet in the world that will prove American Apparel's idea to use the scraps of material they usually discard, as a sales asset, will once again show why they are opening outlets at a considerable pace, all over the world. 

Because they are a company that puts outcomes ahead of incomes the profit follows naturally, but if you put the numbers before the values you're competing with the rest of the mediocrity (sic).


Update: I bookmarked this in my delicious (mmm yummy) when I learned that a Federal raid on American Apparel busted them for hiring illegal aliens and lost the brand 1500 employees or a third of their workforce. American Apparel I salute you. But maybe that outlet in Beijing was a bit premature though ;)