Paul has done a great presentation on social media that has some new points well worth thinking about and some old ground that we all need reminding of; particularly if your business is structured around squeezing out 30-40 second spots of film geared up for the old 20th century broadcast model.
Sunday, 6 September 2009
American Apparel
There isn't a spreadsheet in the world that will prove American Apparel's idea to use the scraps of material they usually discard, as a sales asset, will once again show why they are opening outlets at a considerable pace, all over the world.
Because they are a company that puts outcomes ahead of incomes the profit follows naturally, but if you put the numbers before the values you're competing with the rest of the mediocrity (sic).
Update: I bookmarked this in my delicious (mmm yummy) when I learned that a Federal raid on American Apparel busted them for hiring illegal aliens and lost the brand 1500 employees or a third of their workforce. American Apparel I salute you. But maybe that outlet in Beijing was a bit premature though ;)
Update: I bookmarked this in my delicious (mmm yummy) when I learned that a Federal raid on American Apparel busted them for hiring illegal aliens and lost the brand 1500 employees or a third of their workforce. American Apparel I salute you. But maybe that outlet in Beijing was a bit premature though ;)
Tuesday, 1 September 2009
And While We're At It
The first 5-10 seconds of sound on this one is probably as stunning as the first time I heard Acid music way back in 1988. Not bad pop either. Probably the sort of thing I'd sample for Cillit Bang to convey that it cuts through any shit you either can see or conceive of.
Powerful.
Ferociously effective.
Just a thought.
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