某些领导

身体越来越胖心胸越来越窄，
头衔越来越多学问越来越浅，
讲话越来越长真话越来越少，
权力越来越大威信越来越低，
年纪越来越老情人越来越小。

This is the only poem I've got into since I've been in China. On reading it for the first time I put down my mobile and stared out the taxi for a while. I think its more about power than a specific country or its officials, but what do I know?.... It was written in Chinese and perhaps the translation may have skipped some nuance? Or even a localised version of iambic pentameter. Either way I'm planet before country when it comes to nationalism. It's a logic thing really; entirely selfish I guess.

Here's the translation

Sketch of Officials

The body grows fat and fatter, the heart narrower and narrower
The titles accumulate more and more, the knowledge shallower and shallower,
The speeches longer and longer, the truths fewer and fewer,
The power greater and greater, the authority lower and lower,
The age older and older, the mistresses younger and younger.

China's Backbone

Here in China there's a large group of people that are only recently becoming recognised and represented in The People's Congress. They are the migrant worker population.

Sure there are lots more Herds as top thinker Mark Earls correctly espouses, but I think these people are the unsung heroes of China. I have wanted to take photographs of them since last year but felt that my presence would be intrusive and unwelcome. Just another white boy indulging his pampered ass in pseudo blue collar sympathies but tonight I took the plunge and asked if I could take a picture. A few got up straight away and ran out of range but the rest were happy enough and now I'm inspired to go further afield and get stuck into the rural areas and rust belts of China to learn more. Here are the pictures and they are a scene that is typical across all major cities late into the night across China. Nervous to get a shot as quick as possible I failed to do the settings on the camera correctly and so they are not good. But I wont make that mistake again. Expect more of this stuff.

As I type this I can hear a circular saw buzzing away at 8.15 PM on a Saturday night while the Neo Georgian building opposite my window emerges piece by piece each and every unrelenting day.

Twitter Explained with Schweppervescence

I was in some old fashioned groups last week for Beijing University students and I learnt some pretty neat stuff. Best of all, again was really how nice the folk in Beijing are in general - innocent almost, if that doesn't sound patronizing (that excludes advertising folk and clients btw). I was describing this to a colleague and concluded that it's not the worst place in the world for the balance of power to shift from D.C. to Beijing.

As I believe it already has from a global psychological power-perspective.

Even more so in a few months when more people will be looking at China than at any time in the entire history of the country. But more practically I can share how most of the youngish respondents were pretty conversant with Lost, 24, Desperate housewives and Heroes through P2P file sharing.

I thought it was a brave and edgy way for the curious and young to find out a little more about the frankly amazing media culture of the U.S. but after a little bit of probing it seems that in China, content like this is seen as being from the outside world more so than the U.S. specifically. Which raises an interesting view that I haven't really thought of since I first learned German in the early 90's and discovered that foreigners are called 'Auslander'.

Anyway, completely unrelated to any of this is the Twitter explained video which is useful for those still scratching their heads over the whole thing. Unfortunately it doesn't even come close to explaining the Twitter Karate that Sam and I invented over the weekend (with a little subsequent Twitter Wrestling from Angus

Lastly I want to post about this Schweppes ad which is easily the best thing since Gorrilla although I'm loving Singing Dog and Moonwalking Gorrilla. It highlights what for me is a growing problem and one that can only deteriorate as clever brands move closer to achieving feelings and move further away from 20th century messaging model, which has it's place, but more in an Adsense/Google way than the last-years-of-TV as we know it should.

Incidentally I think this could be a Golden age for advertising because the clever brands will mark out territory for feelings while the clock ticks for interrupted attention media. It's just a matter of time. The difference between describing an ad using storyboards (or even using them in research) to seeing the final piece is too wide for me because it doesn't come anywhere near close to conveying the emotion that I feel when I see a fantastic piece of work like this. I did read about some of this brand talked about over at Rob's but I had no idea if the Cynic gang were involved with this piece while writing this post. Either way it stands for itself. Bravo!