I've just come across the astonishingly talented Chinese Photographer Joy Island. Not bad for someone who started taking photos in 2005 is she? With creativity like this it shouldn't be too hard to breath some life into brands that all too often are sclerotic and asphyxiated with a marketing bullshit that has crushed the life, tonality, voice and ability to inspire or provoke thought, through endless quantitative measurement of the difference between idea free and idea less.
Great brands are about ideas, not about doing everything possible to avoid an idea, and we need to let let talented local Chinese creative people and artists connect at this level. Creativity doesn't come from an Apple Mac it comes from people. The brand idea that sticks out often gets hammered in, here in Asia, but with photography like this I just know that China has a brilliant future as long as the creativity is protected.