another test post

This looks interesting too. thanks russell.

http://www.aql.com/site/sms2email.php

--
Charles Frith
+44 792 3448067

'America is not at war, The Marine Corps is at war, America is at the mall'

Substandard

Sorry about the quality of picture but I was so angry I was probably shaking the camera with when I took it on the (ahem) subway. Anyway it says "Try our authentic sweet chilli chicken subs"

I've always thought that Subway make a sub standard sandwich, like its done the sub way or something, but they've particularly pissed me off with this kind of advertising which is every reason why our profession is viewed as on a par with politicians and snake oil salesmen. The sheer subterfuge of selling a sandwich that has fuck all to do with Thailand apart from a couple of cents worth of substitute generic sweet chilli sauce really pisses me off.

Bread and all the fillings inside this Turd de Blanc have nothing to do with the Thai diet and if you are under the impression that you've gone all ethnic by eating this nonsense then I can assure you that the only thing authentic about this torpedo are the plastic sachets of sweet chilli sauce most often found in Western fast food outlets in Thailand.

If you want to see a real agency talk about Subway I suggest you take two minutes to check out this incredible video.

Update: I managed to take some better snaps last night. Discover Thailand my ass.

Update: Subway are to remove Yoga Mat chemicals from their bread.

Scamp

Scamp from BBH has cracked out one of the best print executions I've seen in a long time. This is why I love the print genre so very much. If there is anybody here from around the world who doesn't understand it, I'd love to hear from you because its well worth explaining. I particularly like print because I can linger on them without pressing pause or go back and read it if I like something without using up more electricity.