It's the context that makes this interesting enough to post as it resonates with the the current protest slogan and/or tweet of 'We're the 99%' resounding at #occupywallstreet and large cities around the world. I think the intellectual space for commercial messages that illuminate our collective aspirations like this are are possibly one of the few ways forward if something as disruptive as say zero point energy emerged from the vaults of Lockheed Martin Skunkworks or wherever oil busting technology goes to die.
Otherwise there's no real case for branding. Utility prospers over competitive volume control in egalitarian cultures where supply and demand as well as price parity and quality kind of level out the need advertise. And believe me given the extraordinary lengths big oil corporations have taken to suppress energy technology, I'm convinced that free energy, levels a lot of playing fields.
Anyway I thought I'd ramble a bit because the ad has so little to do with Whiskey drinking but is a lovely idea. I got it over at George Parker's blog which is worth following for the straightest shooting corporate commentary on the net and that's not bullshit. Not bad for a gnarly old ad whore.