Monday, 7 February 2011


Even before I heard about this execution this morning, I saw a tweet in my stream from the agency Crispin Porter Bogusky congratulating the work that went into it and thought immediately that it sounded like the self congratulatory pep talk of adland that probably wouldn't reflect the quality of the ad. I was disappointingly right.

It was then followed with a flurry of tweets on Groupon's poor taste. I used to like CPB when Alex Bogusky was there as I think he understood the nature of controversial attention securing comms, though it seems since he left standards have plummeted and in many ways this whole ad is a short allegory for the wealth of the United States which is built on the exploitation and suffering of others round the world.