Tim Wu is the guy who coined the phrase net neutrality. I've blogged about him before as his grasp of the internet, media and commerce is well thought out, as exemplified by his ability to identify and reconcile the dangers of corporate narrow interests along with the need for Stalinist self interest in the face of egregious competition. Uncomfortable business thinking indeed.
In this video he elegantly entangles the dynamics of censorship, vertical integration, technology suppression and the emergence of Apple as a record label/TV Station or even old school film studio. He makes great use of historical but little known precedents to support his claims.