Just finished a conversation with the very hip Helena in Athens. We were talking about all things super social (among other things) and I shared the video above with her as I watched it earlier in the week and it strikes me that it's worth posting here.
Mark's book Herd is in my opinion an important one, because like most big ideas, it's not so revolutionary that it's too much for us to digest but is equally recognisable as a tectonic shift in seeing who we are, how we are, why we are and any combo of those such as, why we are who we are. There's also a quite elusive to grasp explanation of group actions that I still think Mark needs a better soundbite for thus far. Here's Mark at the Do Lectures. I think he uses the super social term in this though I'm still gagging to know if he's read Will Self's Great Apes.
It doesn't get more anthropological.