Saturday, 23 October 2010

Slow The Fuck Down



Last year in Hong Kong one of the projects I started sniffing around was an anti Red Bull concept. A chill out and calm down RTD (Ready to drink). I liked it immediately and felt that it was a massively powerful rejection of all that bigger, better, faster, stronger nonsense that has it's foot slammed to the floor on the accelerator peddle just so we can hit the brick wall and get it over and done with already. 

The Slow Food movement were the first people to articulate and champion against this thinking and I think there are some good links with Via Campesina that I talked about back here.

Ace of Spades by Motorhead is a track that gets a periodical playing in my life and is always cranked up to the max. I love it and and feel calmer after playing it a few times. If Kronenberg can really walk the walk on Slow the pace, I'd walk an extra block or two to buy it. I don't mean by advertising. Though this execution is what I like to see. I mean what else can they do that is meaningful and shows commitment? They can take their time about this. I'm in no hurry to walk that extra block. But  walk it I will if they deliver.

Of course Lemmy Kilmister is notorious for living a fast and furious life of Rock and Roll,  vodka and amphetamines, which may explain the updated lyrics in a little edited cut that's over here. He sings "I don't want to live forever...... but apparently I am". 

It's a little touch of authenticity that if it didn't exist would suggest that Lemmy has sold out. So I'm cutting him some slack. Just like with Kronenberg.