Wednesday, 22 September 2010

Bytes versus Bites

The Future of the Book. from IDEO on Vimeo.

I'm into Food Sovereignty and La Via Campesina and Raj Patel at the moment so while I really like the design thinking that goes into IDEO's the future of the book, particularly the fluidity of the non-linear narrative as opposed to a thousand tabs opened up in Chrome or whatever it is we do to suck in a gigabyte a day, I'm struck by the yawning gap between the technology fetish of the geek advertising crowd, and the more engaging grounded topics of the real challenges of the 21st century.

I keep asking myself is advertising trivial?

Here's Raj, he can talk for 30 minutes or longer in a very engaging manner over issues that will, whether we ignore them or not be of consequence to us all. There were consequences to Wall Street excesses, though that didn't get in the way our trivial pursuits. Here's a taster because I know you are time starved?

Not that it's a competition or anything, as I'm a HUGE fan of Naomi Klein but in this New York interview attended by the Brooklyn Food Coalition Raj's compelling explanations are even more riveting than Klein who probably writes better if was being even handed or just nice. Anyway, here's an hour and half of two people who are a credit to the 21st century. I hope you get time to listen to this and through your own non linear narrative more of both.