Thursday, 4 February 2010

Visible & Invisible Lines

I've been unpacking some stuff that hasn't seen the light of day for quite a while and I came across this classic email I received from Andreas after a meeting I think about a pitch for the German Railways (Deutsche Bahn) when I worked for BBDO in Dusseldorf. I hope Andreas doesn't mind (he's actually one of the more polished creatives I've worked with and was ahead of the curve on social media circa 2003) but I'm using it because it also highlights one of the pressures of what I've called parachute planning. 

That is, turning up in a new country in a new agency with a bundle of business issues that need to be resolved such as new pitches, saving existing accounts and raising the standard of work in progress, all with a bunch of people who are quite rightly suspicious of what you can do until you deliver. And yeah, in a different language sometimes. It's not for the faint hearted.

I've also got some sweet stuff from Hakuhodo in Hong Kong that will make your hair curl. Expect a few retro posts while I'm unpacking stuff I'd long forgotten about or otherwise.