My career is dotted with ads I ideas I couldn't coax through the system. There was the "Freedom" idea for Coca-cola or "We Miss You" for Post Tsunami Thailand and yet when I see work like this, I feel that I'm not the only one to roll this way. Levi's suddenly become relevant again.
I'm reminded that I recently read that Americans often insist on having their Jeans Made in the USA (complete with label), and that the luxury end of the market is paradoxically robust. This just makes sense as the United States is the home of Denim (Well you get what I mean). Great work from Levi's here. Via Influx Insights