Sunday, 23 November 2008

Social Causes

It's interesting isn't it that social causes like political movements appear to have more traction in social media than plain selling (i.e Not what's in it for me, What's in it for us?) James pitched in here about social value as more important than brand value though they could be the same thing sometimes in the future, and I wrote back here and here and God knows elsewhere, that this is the time for brand's to live with real values. It's not important whether they're left or right with their politics or their social causes, but whether they have a standpoint at all. The days of placing wealth creation at the centre of the wealth creation model seem to be diminishing when I see great creative ideas like this don't you think?

Couple that with a tweet I picked(nicked) off Faris early this Sunday morning, which single handedly redefines the academic definition of marketing, and I think we might see a valuable role for brands in social media. Only thing is they need to have some values and a standpoint in the first place. Not many yet are there? But surely it's only a matter of time before a global FMCG brand becomes the first to really stand behind say a powerful idea like 'campaign for real beauty' across all it's products and not just be cynical about one while pushing another message with others.

C'mon what are you waiting for? It's a mini depression and you all look and sell the same things. Stand for something.

Hat Tip to Mark Earls for spotting this even if we're having a wee squabble over the potential for neuro-ideas over at the deviant's place. You will have to go visit Marks to see the idea anyway as the object embedding is not working with Blogger.

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