Saturday, 1 March 2008

We Live In Financial Times


I absolutely love this print and poster advertising. When I first saw a version of it near Liverpool Street Station on the way to a meeting at Poke and a later interview at Mother I stopped in my tracks and had a mind rush about the 30 different things that made me think that if the F.T. have the class to hire an agency involved with the intelligence to come up with a line that defines widely held third millennium principle values and then articulate it with some beautiful artwork, then it's a publication I'd reassess.

But I have one devious question for the advertising aficionados out there who think they know their stuff.

How are the two executions different and why?




13 comments:

Rob Mortimer said...

Apart from colour (one is darker and seems more 'rainy') I can't see any difference...

Ravages/CC said...

Picture #2 looks/feels brighter than Picture #1. It might be for other reasons, but I think Picture 1 was published on a pink newsprint (the kind favoured by FT) and the other one was either regular newsprint or art

The AdLads said...

One's foggier than a mothertrucker.

Cause it rains in England. A lot.

Cynical Rob said...

Following on from the Adlads theme - could it be because the 2nd ad runs in China where 'blue skies' are pretty much a myth thanks to the never-ending pollution from the constant manufacturing that is helping drive the economy.

Saying that, once the Government stops all production for the Olympics [to make it 'look nice' for the tourists] I reckon the more vibrant poster could be up and running :)

patroclus said...

I don't know what the difference is, but they both look very much like the view of Caprica City in the Battlestar Galactica opening credits, which makes it OK in my book.

Ooh, ooh, are they 'before' and 'after' pictures, from before and after the Cylon invasion?

More to the point, am I lowering the tone of your blog? If so I'm sorry.

Tim said...

Is this some sort of call in show question?

Charles Frith said...

Its to ease the loneliness Tim

Age said...

I agree with ravages/cc re: the varying colourations due to printing...

Is anyone close?

Angus said...

For god's sake tell us Frith! I like Cynical Rob's answer...

Tim said...

There's probably not really a difference (besides the colour) Charles is f***ing with our heads. That's how human perception works. It's like that old trick standing in the street and looking in the sky as if there's something interesting to see. And soon people will start looking too. Am I right Charles? ;-)

john dodds said...

The water's deeper in the second one due to global warming.

The Kaiser said...

Charles - you are naughty.

Picture # 2 is the original - you've edited picture # 1 (which is why it's called FTCityscape_edited.jpg) by taking the yellow. Both images are identical except for the colour and you changed the colour (you can check by clicking on the images under the WE of "we live in" you will see a little spot and a line under the l - which appear in both pictures).

So the exectutional difference between the two is -Y +C and a little bit more contrast.

Charles Frith said...

The Kaiser gets it and highlights what I've done. I used auto fix on the top .jpg and as you can see its the shiny bright and new version. Some people prefer that but actually the art direction for the second one is more reflective of the theme. Newer money cultures will pick the first one every time.

Lastly I think Patroclus of Quinquireme gets top marks for spotting the similarity to Battlestar Galactica.