Saturday, 1 March 2008

We Live In Financial Times

I absolutely love this print and poster advertising. When I first saw a version of it near Liverpool Street Station on the way to a meeting at Poke and a later interview at Mother I stopped in my tracks and had a mind rush about the 30 different things that made me think that if the F.T. have the class to hire an agency involved with the intelligence to come up with a line that defines widely held third millennium principle values and then articulate it with some beautiful artwork, then it's a publication I'd reassess.

But I have one devious question for the advertising aficionados out there who think they know their stuff.

How are the two executions different and why?

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