Tuesday, 25 March 2008

Beijing Advertising



Media literacy isn't high generally speaking in China and more so in Beijing which is why some folk are content to lower their expectations - and that's not just the clients who are in need of inspiration. I'm not... but in the meantime I see some pics I uploaded to Facebook of some poster advertising for The Steak Factory that actually stood out (heaven forbid that advertising should stand out) were picked up on by the delightful Fiona in London so I guess I'm allowed to post them here too. I took the pictures not because they are incredibly good ads (we've all seen the food porn idea) but in a sea of mediocrity they stood out for having an idea and a standpoint. Fiona has done some great posts on China recently which you should check out.

Lastly I think who ever scouted the talent on this poster for a Bank in Beijing must have been tres local or is it just me that thinks the 'nurse' looks like a)Herman Munster b)a fella? Easy on the eye shadow luv!


2 comments:

Cynical Rob said...

That is a man - definitely a man - the bank for Trannies, now that's segmentation!

lauren said...

those steak ads are ace! i'm reading the last chinese chef at the moment, which makes the insight into this ad just brilliant.

that gal in the bank ad looks like something out of american psycho! heh.