Friday, 14 December 2007

Simple Semiotics


Earlier today I took a stroll northwards to the oldest shopping street in Bejing called Wan Fu Jing to think a bit more about retail communications and was confronted by some street advertising by Adidas. They pretty much 'own' the whole high street, which is either OK or just urban spam depending on your perspective. But let's park the media aperture question for a second because a lot of pants gets talked about semiotics in planning and so for a good pub bluff on the subject just ask yourself the question. Why are we unlikely to see this style of ad or the one below, appear during the London 2012 Olympics?

Of course there are still over four years to go and that whole shared endeavour thing might be in vogue by then. Lets see. Shortly afterwards, I nipped into a shopping mall for some noodles and I saw some more retail advertising and signage for a Chinese food chain that might just raise a smile. I am partial to a self referential joke now and again.

C'mon. In China? That's fucking brilliant isn't it? ;)

For the wise master's words (Bruce Lee was both articulate and a gentleman too) see my post on an interview with Mr Lee I posted over here.
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