Monday, 14 May 2007

It's not what you say, it's how you say it

I particularly like the music to this Youtube clip which is doing the rounds, and while ostensibly covering the same topic as the previous post, it somehow makes it so much more palatable, charming even. I believe this is further supporting evidence of "It's not what you say, but how you say" school of advertising that places tonality at the heart of communications.


  1. the idea of putting footnotes on her foot was genius

  2. Glad you liked it John. Pleasure to have one of the planning greats drop by too :)

  3. Great way to present statistics. I have to think of a way to do this as part of a presentation.