Literally Hitler

Yikes

Monsters of Pink Gin

Great start. Thank you Sunny Ahuja.

reality hunger

Love this. I've been fast forwarding through the boring parts of Dexter earlier. I love the character but all that contrived futile love angle? It's maddening. Though I realise that sounds like ironic psychopathy.

www.russelldavies.com for more wisdom (Go on type it. You'll remember it that way)

Russell Davies - Newspapers 101

I've been meaning to do a write up on one of Russell Davies signature posts recently about small pocketable items. Stuff we like to carry round in our pockets with memento or souvenir value and which may also have a utility of some sort. It's a lovely post because it touches on some thoughts I'd been having about minimalist lives which in principle amounts to humans, the clothes we wear and a thing. The thing would be the artificial extension of man. The thing that separates us most from other species in that we utilize tools (and more complexly social objects). It would be a smart device and we're already seeing the emergence of such a device with increasingly powerful iPhones that have the ability to process augmented reality and do quality fry ups. OK I"m kidding on that last point but the collision of Smart Phone and Netbook design is a hint at the future and I suspect that some collision of recombinant-culture-technological-forces, with ever increasing miniaturisation points towards the likely utility of that, and which we will likely carry around in our pockets. I'm guessing hand bags will probably be extraneous accessories which females are unlikely to dispense with and frankly I'm quite fond of bags myself but in principle the clothes aren't so necessary in a hot climate. Or at least less of them.

In any case go and read Russells excellent blog and some of his seminal posts such as this recent candid and very funny post on dancing which is quintessential Russell, as well as 'more ideas, less stuff' or brand polyphony which back in the day (some four years or so years ago) was a real challenge to the traditional received wisdom of how marketing communications worked and when the reliance on USP or proposition testing was ubiquitously held as the most effective and valid methodology.

In any case the reason for this post is that Russell has unearthed a gem of a book for young people on the newspaper industry, by Ladybird and which chimes just nicely with todays business model for a business in transition (to put it mildly).

Brilliant isn't it? I know I shouldn't but this Ladybird parody arrived in my email via Cambodia of all places not so long back and I think it echoes quite nicely with what that whole straightforward and clear renaissance in language theme which is the signature of progressive marketing communications in London. I love it very much, but which of course in this instance is meant to be (and is) hugely funny. I'm very fond of progressive London's aversion to business bullshit, and which of course I was most certainly guilty of at one stage in my career although I never repeated that grubby little number 'heads up' because it's just annoys the hell out of me as if someone is doing me a favour sharing information that they otherwise wouldn't. Anyway, this is more charming I think.

Breaking News

Easily the biggest news of the year for Social Media in China is the just announced 430 million dollar investment by Oak Pacific Interactive for Xiaonei the Chinese Facebook. I posted just recently about China 2.0 over here, with inexpensive ways for brands to get involved with social media, but these guys have just thrown an incredible amount of money into this small start up despite a) the Social Media model is unproven in China b) a revenue model is yet to be harvested from that. This is the equivalent of Google's purchase of Youtube in 2006

Whether this proves a sound investment or not (and its hard to see why a way to make it work wont be found) this is another example of the shift from interruptive messaging of the traditional monologue model of advertising to the dialog model we are seeing all round the world. Advertising may not be broken in developing economies as Russell points out quite correctly, but as long as the shift of eyeballs to computer screens continues it's possible that the massive passive is diminishing a lot quicker than us Asian planners may have first anticipated.

For a comprehensive and authoritive analysis check out Kaiser Kuo's blog post on Ogilvy's Digital Watch.

Living with yourself

Wherever you are in the world you may have scratched your head once or twice and tried to figure out what infinity means. Then when you'd given up on this you may even have reflected that we live in a world of finite resources. Fossil fuels are a great example. They are the reverse of infinite. That's finite to you and me. Once our selfish and greedy generation have used them up (like the fossil crack whores we are) there will none left for our kids. (Cue handing over responsibility to the scientists who make iPods we can put into blenders to show how clever we are, and will ultimately invent some mythical power that the kids can then forgive our first-come, first-served mentality)

We tend to fight wars over them, set geopolitical policy around them, have a century of the cheapest energy ever, and believe it or not make all things plastic out of oil before we throw them away in the contented illusion that what is OUT OF SIGHT IS OUT OF MIND. Other than that we like to fill up our gas guzzling SUV's from pipes at petrol stations and get scared if someone does it with a cigarette in their hand, because that would mess up our Christmas plans. Ah yes Christmas, where we go on another consumer spending bender topped off with orgies of indulgence before nipping into the vomitorium to make way for some more mince pies, Chrimbo pudding, presents and more cake while studiously avoiding any mention of the birth of Jesus Christ who I can assure you took frugality very seriously. Its time to make frugal a word to worship again. It may just save our skins.

So how can we do this while encouraging people to spend, spend, spend while achieving those growth growth growth (ugh) targets that make the world so tickety boo? Easy if you really think about it but it will take a rewiring of our economies, some sort of managed population decline and building businesses around recycling, sustainability, community and wait for this making money out of value not money out of stuff as Russell pointed out over here.

Anyway, just in case this is popping your amygdala out of its neocortex because your marketing and advertising acumen pays the mortage and the thought of saving the world really gives you a migraine then relax, because one of the worlds best thinkers on the subject John Grant has just published his book The Green Marketing Manifesto. You should stop sodding about and buy it immediately. As John puts it so eloquently in his book. If environmental issues are a moral question, then not doing the right thing is immoral. I say this is more important than reading the newspaper and casting judgement on others. Change the world. Change yourself.

Across the universe

everyone is not someone
someone is not a group
the group is not the crowd
the crowd is not you
you are the universe


Richard Buchanan - Tuesday 6th November 2007

Aunty Viv

I had the good fortune to stay for a few days in Milan this week judging global creative and more importantly getting a chance to meet people that I may one day need to call upon for help. I stayed at the nhow hotel which is as pretentious as it's name (I heard a few Milanese pronouncing it with the 'h' which just cracked me up). The hotel was tres chic but as I pointed out to the production people on the flight back to London, the pillows weren't up to standard, which is more important than any smoked glass shower action like the Park Hotel in New Delhi I talked about here.

In the post industrial reception I noticed the art they were displaying reminded me heavily of Russell's jump posts so I thought I'd share them with you here. They look more like they could be sinking than floating...and on smack too for that matter.

Or is she floating in water?


To me it almost looks like the point on a parabolic curve when motion is static, or the point during a trampoline jump when up turns to down.

We didn't get much of a chance to look around Milan but I did sneak out and stock up on some quality Salami & Cheese at the supermarket but not on any cake action.

Mmm they're waiting for me in the fridge at home.

The cake shop was closed at night but the view from the window looked fab. There is something very civilised about shops with cakes in the windows. Like a scene from The Unconsoled, in one of those hard to determine middle European cities that Kazuo Ishiguro depicts so well.

We were however spoiled with a little trip to a brilliant traditional Milanese trattoria that even now I can remember all the courses because the food was so simple and fab. It's called Bagutta and is a favourite haunt for the artistic community in Milan. Not the tossers in fashion or advertising but proper creatives. The ones who paint and write for love not money. They produce a book each year which as we left the restaurant I noticed one year was titled 'Basso Profondo" which is something that Tom Doctoroff talks about in his rather excellent book "Billions - Marketing to the new Chinese Consumer". More on that later.

And the next day we were even treated to my first game of football since I watched Frankfurt Eintracht play in 1992. As you might know from this post, I'm a footy expert every four years but nothing could prepare me for the feel of the San Siro stadium with Inter Milan playing CSKA Moscow. I thought I'd take a quick video at ground level only to hear someone berating me to get out of the way in Italian.

The Moscow fans who chanted louder than the home team were on the right of this shot and the hard core Milan fans were in the far corner on the left. They let off a couple of flares after they went down 2 goals in the first 15 minutes as it was starting to look like Moscow were going to win but in the end the score was a very exciting 4-2 to Milan. The lady on my left poking her tongue out at the Camera is Roberta who organised all the events and was very friendly and charming while showing us the best Milan has to offer. (Outside of a Prada shop of course)

So Milan? Lovely people, lots of cheek kisses and genuine warmth with great conversation (Thanks Pietro) and a top quality slice of one of the great civilisations to emerge and conquer the British Isles although quite why anyone would want to swap temperate Italy with chilly Blighty is quite beyond me, and just before I end you might want to check out a great blog from one of my former University lecturers who has started blogging bits and pieces worth checking out. Don't concern yourselves with his spelling, as Robert De Niet who I talked about over here, is heavily dyslexic. But his style and taste are invariably impeccable. As indeed were the Vivienne Westwood sofas gracing the nhow hotel reception in honour of Aunty Viv's retrospective that is on in Milan right now.

Yer 'avin a laugh

Matt Baker

Just found this little number on my 'puter that I'd all but forgotten about! I really enjoyed this part of the day, but I was in good company with Sam who knows how to milk a good situation for best results as indeed do I. Our laughs were theatre of the absurd meets Kafka with a knowing wink and unexpected gusto. Which is a completely new genre of laugh that we invented that day. Anybody know where I can link to Matt Baker for using the photo?


Video: Interesting 2007

ATTENTION LEVELS

15yroldphotojournalist

Nigel Hollis, head honcho of Millward Brown asked a great question in June last year. Is the Link pre-test the equivalent of the Smith & Wesson Magnum 500? This began a much needed debate between advertising, clients and research about the value and relevancy of pre-testing that has been bubbling along quite nicely with a first response by the highly respected Jason Oke of Leo Burnett in Toronto and a further serious but welcome contribution by Fredrik Sarnblad over here. Nigel then responded in depth on his blog over here and Jason took up the debate with his post on Pre-testing part II over here.

No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?

Hey there Mr Beaver...

Fed up with always on continuous partial attention low signal to noise ratio information overload?



Take it easy with Dawdlr. You can find out all about it here.