Radiohead

There's a reasonable amount of evidence to assume I'm a data junky and full-on information whore. I can often hold a conversation and listen to another one at the same time and I guess this habit arose from not getting enough information from just the one.

It's not the first time of late that I've been rebuked by friends for reading RSS feeds on my mobile in nightclubs while chatting and listening to the music and only last weekend in Mexico I popped out of a nightclub to pick up my Macbook Air and do a little light blogging from a club that wasn't quite distracting me enough. I'm like that when the mood takes me.

It's not really a good thing I guess because I only know my way round Beijing, through my electric bike. If it was just down to taxi passenger experience my geography wouldn't exist as taxi rides were invented for digesting RSS on a mobile phone - It took me months to even find my way home or to the office without assistance. Traffic jams come second to data and once I'm sucked in I rarely look up again.

Google Mobile Reader is possibly the most powerful digital-fix-teat. It's way more data intensive than Twitter although considerably less contextual because I don't know most of the posters. Knowing the people who create content is the highest context for receiving it. It sounds obvious but isn't if you're thinking of taking up blogging.

Anyhow, one of the drawbacks of this is that I often come across stuff on-the-move that I want to come back to and without de.licio.us or Google Shared Items or starred items or whatever reminder 'du jour' I'm playing with, I sometimes fail and that's why I'm a bit late in reposting this amazing video by James Houston who entered the Radiohead Nude track remix invitation. You can read about it all over here but the pudding is below. (He's looking for work now he's graduated, in either London or San Francisco - I'd snap him up if I were a digital agency)

Big Ideas (don't get any) from James Houston on Vimeo.

Then there's Robert's Visualisation for Radiohead's music video competion that is also completely brilliant.

Weird Fishes: Arpeggi from flight404 on Vimeo.

Which all leads nicely on to Iain's post about why Radiohead are way ahead of the pack when it comes to embracing Web 2.0 which is a term that some dislike but I don't because I do think that if you're using or thinking of the internet in much the same way as you did ten years ago it's possible you've missed out on a conceptual leap that is having a profound impact on the way that people can get involved with brands or communities. Here's Iain's video presentation and I've finally just discovered that his blog name comes from a reference to the A Team (Team Awesome?)

My Online Marketing Presentation About Radiohead from iaintait on Vimeo.

Daily Stats

Depressing really, my own colleagues don't find me Interesting at all! Or maybe it's because Blogspot has only recently been allowed in China! Seriously though the unsung secret of Blogging is Google Analytics. It's the only quantitative evidence I am hopelessly addicted to. It'sa deep diving internet analytical tool that has taught me a lot about how to think through e-commerce, click through and bounce rates, search engine optimization and all the other features and benefits that will appeal to even the most creative planners amongst us. The numbers above don't reflect the RSS subscribers I have, although I intend do a post about Feedburner (and/or Feedsky for China) soon because its interesting and also the political implications of RSS readers and subscribers are quite considerable in places like China where pluralism of opinion is often anathema.

Fight Club

Floating around London town recently, and talking to a lot of interesting, likable and smart advertising people, it’s plain to see that there’s a need for some input on the whole idea of social(ist) media. Most of the people I talk to simply don’t have the time or the inclination to log on and check out a smattering of the 200+ RSS feeds I have coming in each day. It is an addiction but its not quite the same dedication as working though 300 pages plus of Les Miserables before something cheerful happens.

Along with my daily RSS sprints, I’ve been casually jogging around the latest round of social networks since 2002 when the original Friendster went big Stateside, spread out to Europe and is now a dominant force in Asia. They should realistically relocate their pampered U.S. asses out of San Francisco to Singapore. Its this hubris that led them to having their lead stolen by myspace. I’ve been watching straight faced as the plannersphere piles into Facebook of late but the interesting social sites are in Gaia and Habbo Hotel at one end of the spectrum and Secondlife at the other (Mekong Charlie if you must ask). Yes the first two are for kids but those kids are the first generation virtual world builders/social media networkers on the scene and they’re going to be quite demanding if myspace wants to win them over in just a few years. Anyway News International and Roop Murdoch will probably just buy them when as he knows all too well what the conditioning element(s) of using a media format can be in selecting the next one.

My blogging chum in Singapore, Marina raves on about ecircles which closed down in 1997 and was a little too early for it’s time, but for the real deal on sharing conversation, pictures, mp3’s as well as changing status, quasi tweets and building community with likeminded people it was/is and always will be IRC for Internet Relay Chat or mIRC as it’s better known. Cheap as chips and basic ‘code-monkey’ software mIRC is very usable and easy on the processing power resources.

Want to leap into a conversation with Baghdad and/or Boston? It’s IRC that has the full spectrum of seasoned veterans from the 80’s as well as newbies up for a bit of digital conversation and of course there’s a twitter channel on there too for those who wander why the list of people who follow my twitter twaddle is up in the 90’s.

I do concede that the original BBS people are the Daddy when it comes to practically all shades of early internet life but why would you want to know something about a format that is still only huge in China? OK, I’ll do a post on that another time, what with China having the largest internet and mobile phone market in the world right now and they aren’t even in second gear.

So what’s my point? Well I’d be the first to advocate for social(ist) media, as indeed Fightclub did that there are no rules. Main stream media (MSM) is so obsessed with imposing old revenue models on new media that its in danger of getting out the invoices for the telegraph-wire which kicked off this whole media-at-the-speed-of-light-gig.

Or maybe its just sheer fear that makes MSM want to impose the old rules of interruption in the new environment, which in a way is fine (and part of the ‘no rules’ dictum), because after all it is in precisely this manner that we rather patronisingly conditioned the post war (ahem) ‘consumer’. Rather disconcertingly, there’s a sizable segment that actually like it that way and which Faris did a post on cheekily calling them the passive massive? But anyway it’s looking like not for much longer. We’re on the edge of something new and to bring an old mindset to a new media really is indicative of how uncreative, stuffy (or scared) we have become. After all, if the discovery of the Americas has resulted in a new Europe being built, I doubt if the internet would even exist. Its time to take the gloves off and get stuck into socialist media your own way; make friends, be authentic, honest and useful but ‘monetizing’ socialist media is precisely why nobody has really done it yet. Groundwork needs to be laid, and fortune favours the brave.