Star One Get Your Freak On

Did The Coca-Cola Recipe Just Go Open Source?

I love Coca-cola and have worked on their business in Asia. It's one of my favourite drinks and yet like McDonalds it's a brand I've tried to persuade of their potential for doing more good in the world than just sugared water/fast food. Their distribution in some cases is better than the United Nations world health organisation (WHO). It's a no brainer when selling the vitamins in sugared juice to suggest that instead of shouting about giving vitamins to healthy Hong Kong and Chinese kids who don't really need it, that instead Coca-cola could own the idea of distributing those vitamins to much more needy and remote places where Coca-cola merchandising makes it but essentials don't.

However I think the days of grasping great opportunities like that are over as we increasingly see that one after another the closely guarded secrets of 20th century material capitalism emerge into the daylight. Case in point is Coco-cola's secret recipe which may have just gone open source. A point not without irony when when noting the radio show it occurred on. This American life.

In case you're wondering about the above graphic, I have mentioned before that Coca-cola won where the U.S. marines failed in Vietnam. If that's still obscure for the younger ones out there here's the original seminal  Chief of Police Nguyen Ngoc Loan execution picture.  Another U.S. ideological warfare casualty.

Mao - The Unknown Story

Ricksoloway

I'm reading Mao: The unknown story, by Jung Chang who wrote the first book that ignited my fascination with Chinese history, Wild Swans.

A few years ago sitting in a painfully and aesthically hip bar in Shanghai's Xintiandi district (real gold leaf walls, solid coloured glass bar, candles and Buddhas on postmodern plinths) with an extremely bright, hard working and well educated Coca-Cola native-Chinese client in Shanghai, we serendipitously stumbled across a mutual realisation that we both harboured a dirty political hypothesis.

Not only were we both big political history fans but as the banter ranged over Mao Tse Tung's rapacious reading habits and Tsing Tao beers, we concurred that there might also be some credence in the idea that in the big scheme of things, maybe the Cultural Revolution and The Great Leap Forward were statistically a reasonable thing to pursue. That is in an armchair-General, moral relativism course of discourse. Post Yugoslavia break up, and the Balkan states subsequent internecine warfare it's arguable that losing tens of millions here and there to hold a country as huge as China together is an ugly but a priori, reasonable price to pay. I still suspect it might be in a desperate kind of way for the Shan, Karin, Mon, Kachin and other ethnic groups of Burma; you know save a million lives here and ignore a million rapes there - who knows anyway?

Prior to starting this book I had already concluded that Mao's power had ebbed significantly during the cultural revolution with one of those political fratricides that takes almost everyone out, and isn't unique to communism, although it was certainly most visible say in the Khmer Rouge's reign of terror (that's proper terror, not the overblown petrol bombs that delayed a few punters bound for the Balearic isles this weekend) in Tuol Sleng. If you think you're life is a bit shit and stuff closer to home like asymetrical warfare in Lebanon doesn't hit the radar, you should try to get out to the killing fields a few clicks south of Phnom Penh in Choeung Ek and see the infamous tree where in the mid 70's the Khmer Rouge (who were once backed by Prince Norodom I might add) was used as a target to swing babies by their feet so that their skulls smashed instantaneously on the bark of the trunk. I guess that's better than say the women who for example had their breasts cut off in Tuol Sleng.

Anyway I've changed my mind. Reading this book its clear that Mao wasn't some sort of freedom fighter who galvanised China on a path that is unambiguously now paying debatable dividends and then made philosophical judgements on social engineering, that will in time see the occidental variant of capitalism crushed. He was a brutal thug that intuitively knew that the times were right to divide, and kill, and rule, to achieve his own agenda. Sorry Winnie, I'd love to get a bottle of red in and sit through another intelligent discussion on this one but as this well written book is not allowed on the mainland, having a debate isn't the same if both parties aren't fully informed. Even if that is to discuss the veracity of the text.

Update: I got into a very feisty discussion with an extraordinarily stylish Chinese lady in The Endeavour Endurance Pub on Berwick Street about this book, and she was very angry that it portrayed Mao as having bourgeoisie tendencies. I accept her point about the possibility of bias in this book but not about Mao's innocence to kill his own. It was a good argument though. Sexy actually and I really liked the protection sock she gave me for my iPod as a gift.

Timo Veikkola - Nokia

Kjirstin

I went to PSFK's conference yesterday in London. It was billed as a morning of trends and ideas, and an afternoon of new marketing. The whole day was hugely enjoyable and I'm not just saying that because PSFK put me up at the Metropolitan and paid for those Cannes tickets I was moaning about. I made some notes of the thoughts and ideas that made sense to me or even didn't make sense but somehow needed to be taken down. Here they are.

The first speaker was Timo Veikkola (picture by lynetter) who is a future specialist at Nokia (what a great job), and seems to have a similarly exciting position as Jan Chipchase. Timo is one of those social science types that the Scandinavian countries excel at integrating into big business much more sympathetically than many U.S. corporations. His goal is to make communications as natural as possible while picking up on future trends to integrate into Nokia products and usability. Timo pointed out that there is no other stimulant like travel and I'd fully agree with him there. Anything else is just Disneyland really. Timo is currently planning for the year 2010, and reminded us of the question "can the human mind master what the human mind has made?" (Zygmnunt Bauman). For a Clinton Kid like me, the last 6 years have been quite depressing and Timo underlined how war is thematic for this decade despite the number of casualities at this moment in time. He talked how these visuals of the oxymoron 'war on terror' have started to seep into culture and may also explain why there is a considerable counter movement for the honest, fun and simple.

Many years ago I was in Vietnam and noticed that despite all the efforts of the mighty U.S. military machine it was Coca-Cola that had really won the war. One slide by Timo of a car covered in Arabic text reminded me that if we look at the population growth demographics for Islamic countries it shouldn't be too long before, along with India and China we should in the future begin to see more Arabic text creeping into our culture. I always find text fascinating and have even etched a few Khmer and Siamese tattoos on my body. I can think of nothing more exciting than nipping up to the Turk, Sri Lankan, Kurdish and Tamil supermarkets where I'm living and looking at 'foreign stuff'. Somehow Coconut Milk from Southern India is much more romantic and kosher than something packaged by one of the supermarkets. I am also quite frankly bored with all the web 2.0 cuddly logos sprouting, although I do realise that style is more important and useful than identity in this overloaded logo world.

Timo talked about how protest and political statement will likely be more present in design of the future and this was reinforced later by the sustainable design panel. I can certainly see a future where homogeneous brands, products and services are more likely to differentiate themselves by what they stand for - their values as it were. Timo also described that we seem to be living in almost biblical Revelations-like times with famine, pestilence, disease and floods from things like SARS, Hurricanes and Tsunamis, he then talked about the move from a celebrity culture to a knowledge culture which simply can't come soon enough for me.

Many moons ago on a hardcore right wing political chat channel that I liked to sharpen my teeth on I was arguing (or rather being shouted down) about the moral and intellectual bankruptcy of driving SUV's in a world with rapidly diminishing oil and young Americans and British people dying for it while serving in the armed forces in Iraq which everyone knows (except the oil addicts) was invaded for its oil reserves and the Green Zone that will administer it. The one weapon that unsettled the frothy mouthed right-wing-nuts in the debate (95% of the channel) was the question, would Jesus drive an SUV? The unholy alliance between the Neo-Conservatives and the Christian fundamentalists is always unsettled by this simple question and mark my words for the future of sustainable consumption, religion and culture will be huge factors in the war of ideas. Ask yourself if Jesus would purchase an SUV, because it looks to me from the picture above that Mohamed wouldn't have minded a Big Mac. That is every reason for being optimistic about the future...... which according to Arthur C Clarke is going to be 'utterly fantastic'.