65% of Brits admit to overfilling their Kettle which means that"British households waste $114 million every year. UK energy needs are so desperate they are prepared to support terrorists and rebels in Syria (200,000 dead so far) so their Qatar friends gas pipelines can run through it and keep the old energy order in place.
“One day of extra energy use [from overfilling electric kettles] is enough to light all the streetlights in England for a night.”
“The average Brit spends 33 hours a year waiting for the kettle to boil.”
The Miito Kettle is not cheap so it takes a while to get the initial investment back, however it is a design classic and each purchase will contribute towards making economies of scale sufficiently competitive with standard kettles.
