Some of you are probably familiar with my assertion that particularly with TV commercials it's most powerful when conveying feelings not messages or rather messages wrapped around feelings rather than the other way round. It's probably why Pipes taught me that 'tonality' was 'very important' among many other things. I'm a bit stuck where I swiped this german visual for dimensionalizing (is that a word?) 'feelings'. It's primarily in German but worth translating for those who need a model to work from. I speak prettty crap German so it kind of worked quite quickly for me.
