Axe

Nice twist on the usual simplified equation of attraction through scent. 

Via Simon Law's blog who along with Famous Rob keep me on top of the nice ads worth paying attention to.

tumblr

It took me a long time to 'get' tumblr'. I pumped my twitter feed in, my disqus, my friendfeed, rooted around a bit and left it spewing out content all over the net for ages and then one day, it fell into place. The thing about tumblr I find most fun is there are no instructions, so there's no rule book, which kind of makes it the best place to learn the etiquette, ways of interacting with people and just generally enjoying the whole make your own coffee book while hitting the dopamine pellet release button in the brain for hours on end (I'm not alone being a serious junkie for tumblr). I do whole nights sometimes and suddenly feel like hitting the sack just around the time when I should be getting up. But that's OK. I value my beauty sleep ha ha.

You can add me if you wish, or check out some of the new kids on the block like 9GAG, vi.sualize.us or even, if you were paying attention to that digital social networks visual I posted earlier get into the original tumblr - Deviant art.

Buy Nothing

Do The Green Thing have been getting more and more creative recently on their blog and this latest attempt feels like they are getting close to both the attractive lure of senseless shopping with an idea of branded nothing. It's cute, it's fun, it's polished and I want one. They have a twitter presence here along with an online Doctor Will Powers in case the urge to consume for consumptions sake takes a hold there's immediate twitter advice like the Samaritans.

It's funny isn't it. I always think of Tuberculosis when I hear or read the word consumption. Like how it was described in Charles Dickens novels around the turn of the century. Incidentally a long time ago I used to live on Doughty Street in Bloomsbury where Dickens wrote a few of his books.

Working in advertising I can see how some readers would struggle to work out how I can reconcile marketing with my green credentials but it's something I've spent a lot of time working out if there is a role for marketing communications with sustainable living and there most certainly is. 

From 'more ideas less stuff', to changing perceptions and behaviour along with encouraging clients to take a longer term view of profitability than the immediacy and insanity of the quarterly report, this blog and my work as a communication strategist will always find creative ways of encouraging people to love brands through responsible selling. Each client is different and can approach the issue in a different way but a dig though the archives will reveal some of the ways that we (I've stolen all the good ideas) have approached this problem solving in a creative manner.

There's also always the comments if anybody feels there's an issue that needs clarification or a position that doesn't make sense. I welcome any challenges as they invariably end up improving my thinking.