tag:blogger.com,1999:blog-6402480621391937537.post5544596334885481099..comments2024-03-06T06:21:20.015+00:00Comments on Charles Frith - Punk Planning: BoguskysoftCharles Edward Frithhttp://www.blogger.com/profile/09231685619963486690noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-6402480621391937537.post-73393807865137043522008-09-17T05:07:00.000+00:002008-09-17T05:07:00.000+00:00Right on Charles. Someone referred to this as Cris...Right on Charles. Someone referred to this as Crispin starting creative class warfare. <BR/><BR/>Think of all the things this accomplishes. It indirectly addresses those smug and irritating Apple ads, using the device that Apple chose (humour). It softens Microsoft's image. Given the budget, I probably would have asked the advertising to do something along similar lines!Unknownhttps://www.blogger.com/profile/15868120910359135257noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-43713390484406263632008-09-16T13:46:00.000+00:002008-09-16T13:46:00.000+00:00The most admired person in China is Bill Gates Rob...The most admired person in China is Bill Gates Rob. I'm guessing a lot more 9 year olds know something of Bill than you may think.<BR/><BR/>The first ad is strategically very solid and I love that 'leather' response by Bill.<BR/><BR/>I'll make a prediction with you Rob. I'm pretty sure this is going to get bigger and better. Watch this space :)Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-45654208914110472592008-09-16T12:29:00.000+00:002008-09-16T12:29:00.000+00:00Although 9 years olds are unlikely to know who Bil...Although 9 years olds are unlikely to know who Bill Gates and Jerry Seinfeld are!<BR/><BR/>I hope that first ad was just a slow start and they follow the latter in quality and humour.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-52214854724325302712008-09-16T08:02:00.000+00:002008-09-16T08:02:00.000+00:00Hey Louise. What do you mean by the Russian thing....Hey Louise. What do you mean by the Russian thing. Surely not because Sergey is of Russian extraction?<BR/><BR/>Eyecube, that's a great comment. It hadn't occured to me but the young potential customers are a huge market that need to be won over early. I've often argued that if comms was aimed at people 5 years before they had money in their hands they would be incredibly effective at creating undreamt of loyalty. The corporate quarterly report sees to that though and is another reason why monetarism is fundamentally fucked up thinking (I've been listening to Tony Benn a lot again)Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-13080951946415898872008-09-15T17:16:00.002+00:002008-09-15T17:16:00.002+00:00Charles,I'm by no means an ad expert, but I think ...Charles,<BR/><BR/>I'm by no means an ad expert, but I think the opinion you and Grant are advocating - that this is a nice play by CPB/MS - will become the consensus. The second and third installments are absurdist genius (a CPB staple) but yet maintains a Microsoft touch. Yeah, it's crazy, but yet you still believe it could come from Microsoft. Maybe not my Microsoft (I'm 38) but my 9 year old son's Microsoft.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-14716688745378789122008-09-15T17:16:00.001+00:002008-09-15T17:16:00.001+00:00Charles,I'm by no means an ad expert, but I think ...Charles,<BR/><BR/>I'm by no means an ad expert, but I think the opinion you and Grant are advocating - that this is a nice play by CPB/MS - will become the consensus. The second and third installments are absurdist genius (a CPB staple) but yet maintains a Microsoft touch. Yeah, it's crazy, but yet you still believe it could come from Microsoft. Maybe not my Microsoft (I'm 38) but my 9 year old son's Microsoft.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-70653767862175810672008-09-15T17:16:00.000+00:002008-09-15T17:16:00.000+00:00Charles,I'm by no means an ad expert, but I think ...Charles,<BR/><BR/>I'm by no means an ad expert, but I think the opinion you and Grant are advocating - that this is a nice play by CPB/MS - will become the consensus. The second and third installments are absurdist genius (a CPB staple) but yet maintains a Microsoft touch. Yeah, it's crazy, but yet you still believe it could come from Microsoft. Maybe not my Microsoft (I'm 38) but my 9 year old son's Microsoft.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-73385156377850194662008-09-15T09:38:00.000+00:002008-09-15T09:38:00.000+00:00Now I enjoyed that video, the first one seemed to ...Now I enjoyed that video, the first one seemed to be missing something and just didnt feel right.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-33520951933550554342008-09-15T08:25:00.000+00:002008-09-15T08:25:00.000+00:00I make you spot on.The double act of Seinfeld and ...I make you spot on.<BR/><BR/>The double act of Seinfeld and Gates is pretty funny, quite clever but not too intimidating - and therefore accessible to all. It's also, as you point out, about US consumers.<BR/><BR/>If I think of their major competitors for the consumer market then Google is becoming a (slightly Russian?) supersmart monolith and Apple is ubercool and pricey - where Microsoft need to position themselves is smart enough, accessible, designed for you, familiar, not too expensive, not threatening and well, homespun. I think the ads start to achieve that.<BR/><BR/>Gotta say that Bill Gates is the last real brand asset that Microsoft has (geeks might hate him but the man in the street thinks he's clever and generous), so whenever he gets pulled out you know they're feeling the pinch.Louise Brownhttps://www.blogger.com/profile/16072577599197787903noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-85387422867049921372008-09-15T03:36:00.000+00:002008-09-15T03:36:00.000+00:00Well of course dave!I will be cornering you on thi...Well of course dave!<BR/><BR/>I will be cornering you on this for sure Rob. I'm predicting its going to get better and better. I also think there's some news in it that MS are waiting to realease.Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-42814781557338037592008-09-14T18:34:00.000+00:002008-09-14T18:34:00.000+00:00I loved it. Of course, I have an entire blog dedi...I loved it. Of course, I have an entire blog dedicated to shoe-related humor and trivia.<BR/><BR/>http://www.SatisfiedSole.comDavehttps://www.blogger.com/profile/09524343132437653476noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-49096031064407718032008-09-14T09:39:00.000+00:002008-09-14T09:39:00.000+00:00You're right mate, Microsoft will NEVER be hip but...You're right mate, Microsoft will NEVER be hip but if you think this work acknowledges that issue, I guess we'll be talking about it long and hard on 11/10 :)<BR/><BR/>I explain more of my issues over at Dodds site, but I don't think you'll agree with that either :)<BR/><BR/>PS: It's great to have you back!Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-39175591085172501402008-09-14T09:38:00.000+00:002008-09-14T09:38:00.000+00:00You're right mate, Microsoft will NEVER be hip but...You're right mate, Microsoft will NEVER be hip but if you think this work acknowledges that issue, I guess we'll be talking about it long and hard on 11/10 :)<BR/><BR/>I explain more of my issues over at Dodds site, but I don't think you'll agree with that either :)<BR/><BR/>PS: It's great to have you back!Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.com