Sunday 8 August 2010

The Business Of Skin Whitening In Asia



I've been talking about this for so long that the only thing that really interests me is why anybody in marketing and advertising who would want me do for some work with them, might not have googled my name and Unilever + Skin whitening

In any case it's still worth making a quick summary because money doesn't come first in my universe. Skin whitening creams in Asia are broadly speaking about hierarchy. The whiter the skin the less likely you are to be fresh from the rice paddies. The less likely you come from the rice paddy, the more likely you are to be hired, promoted, secure a Blu Ray DVD player, iTablet, BMW 3 series and/or shiny white teeth.

Though it strikes me that for someone who argues a woman is entitled to make her own decisions about abortion that the final decision on what colour one wishes to be is down to that person. So I'm not anti skin whitening.

They say that holding opposite and conflicting thoughts in our heads at the same time is a mark of evolution and so the only position I can take when thinking about this category is that it behooves the multinationals; that is the onus is upon them. That they bear the responsibility that there is a clear responsibility to fulfil and articulate, that melatonin expectation transactions should come with an unambiguous message that Unilever, P&G, Johnson & Johnson et al respect all people of all colours. The reverse isn't true for tanning lotions because that hierarchical imposition isn't present within that context. I maintain it's a great communication opportunity of the win win variety - if it's with sincerity.

Anyway, above are a series of ads by Ogilvy & Mather Hong Kong regional office. They look innocuous and in some markets they may well lean more towards the beauty end of the spectrum than concealment but as I've mentioned over here in the comments; the focus groups are revealing because with skilful moderation, the kind where dirty secrets surface...well they tell the story of skin whitening. 


And it aint pretty.

Friday 6 August 2010

Base



I think what's most interesting is how clearly the child is mimicking the father and seeking approval (enjoying it all nonetheless). Though the nose scrunching is uncanny. 

Monday 19 July 2010

Sorry Thailand




V/O

Did we do anything wrong? Did we handle anything too harshly? Did we listen to only one side of the story? Did we perform our duties? Did we really think of people? Were we corrupt? Did we take too much? Did the media make people better informed? Did our society deteriorate? Did we love money more than the rightness? And did we only wait for help? If there was anyone to blame, it would be all of us. Apologise Thailand. And if there was anyone who can fix the problems, it would be all Thais. Keep the loss in mind and turn it into our force."

Monday 21 June 2010

Scheduled Vs Unscheduled Content



Sometimes we get a bit bogged down with which pipes the content is delivered on or what screen it's going to be viewed with. It's true that you can tell a lot from the contextual variables for enjoyment based on that but in principle the single largest differentiator in terms of value for video content is scheduled versus unscheduled. The reason for that was brought home again listening to you lot on Twitter talking about how rubbish the last episode of LOST was.

I should thank you for that. I don't watch many TV shows and even films are a struggle outside of a movie theatre but I make an effort to download something I keep hearing about so I can keep an eye on TV culture. 

Even though LOST was obviously a bit contrived at points (how many fit babes can you fit on a beach?) I was into the second series and doubting if that was a wise investment of time but you nailed it for me by saving me having to endure all of the series only to be disappointed at the end. 

Though it was interesting to make a note of you scheduled types because apart from it being more expensive to watch it's also a lot more sociable in that format. Which is what I mean by scheduled versus unscheduled. TV was often a lot more social than we gave it credit for. Do you remember the next day when Del Trotter famously leaned on a non existent bar in Only Fools and Horses? Everybody was miming it weren't they. It was so funny and so memorable.

The wire is different though YO! I love the characters and script writing  in it (You feel me?).

So if you have any other must see tips I'd love to know what is culturally important and maybe why you think that too would be great.

Thursday 10 June 2010

I was alone, I took a ride, I didn't know what I would find there.


I rarely blog about Steve Jobs and Apple. I think the obsession with Apple in the United States and Kingdom is symptomatic of an intellectual malaise that stretches from marketing to politics. Deconstructing the yearning for a killer app it's not hard to critique and conclude it as end-of-empire-futility. I mean, how can we belch on about authenticity in brands when as far as I know most advertising people couldn't care less about the supply chain details any further than a POS shelf wobbler because surely it hasn't passed you by that the newspapers harp on about productivity and the best selling apps are all games?

That doesn't mean I don't think Steve Jobs is anything less than the Henry Ford of our times. I dislike his editorial perspective which he's entitled to have and implement but the bottom line is I've loved buying and using his products. I see the MacBook Air as the Volkswagen Karmen of our age. It's so beautiful that I intend to buy a few so I can use one for as long as I'm able to.

That doesn't mean I think an app is going to save marketing. The malaise is too deep, the wilful blindness too pathological, and apart from all that I don't think we're in the business of the blockbuster any more. I think marketing doesn't get it, that more 'one to one', is de facto less 'one to many'. This is the why I fall asleep with gratuitous use of 'awesome' and 'cool' app tweets. I mean really. Shut up already.

Any hoo: Steve did an hour and a half interview which I felt should compensate for ever reading any more tweet links about him for a couple of years at least and I was right. It's a great chunk of what he's about along with some really great revelations about his business. The one I most liked is that app usage is overtaking search on his latest products. Which to me is obvious when a traditional keyboard is not available as per iPhone and iPad. Quicker to use a tool than finger dab the screen. This is interesting to me, but y'all gotta get with the program that the killer app is the operating system. The rest are tertiary ecosystem bricks, and one I talked about in my quick podcast over here.

I could mention that I didn't really know about his lisp before, that someone ought to tell Steve that the half mast jeans and 80's sneaker look is the least coolest thing he does.I'd be pushing for Boot Cut, Rock & Republic denim with some cowboy boots since keeping his weight up is not so easy now, but the polo neck and frameless Lennon glasses work well with that. 

These are inconsequential matters. Even though I'm not a die hard fan boy gushing on the bulletin boards I feel I've paid him a better compliment here than I've read anywhere else and truth is you don't need to listen to me. Listen to him. I heard him reply 'we're having fun' when someone asked him about his business successes recently. Who else says that? Nobody right?

You can see that the most trivial agenda item (though not ignorable) is the quarterly report. It shows clearly, but in the final analysis of Apple, I need to remind you, it's not about the technology, it's about the human and rest assured advertising and marketing world: The malaise is inside us. There is no app for that, though watching Steve the human being below is a start.


Henry Ford of our times. I think Oscar Wilde said that first.

Wednesday 9 June 2010

Google Insights (Post Millennial Tension)

It's that time of the year where I need to revisit my Google insights topic on how the search term 2012 is trending.  So far there's nothing to back up my still unarticulated hypothesis apart from a minor blip around the time of the Chile earthquake on February 28th, so there's nothing to say apart from perhaps introducing the 'Jakarta complex' (catchy name huh?). Or is it?

It's worth of course noting that Indonesia provides the most volume for the search term 2012 but it's a classical mistake for the quantitatively obsessed bloggers to attribute national scale when the latest data suggests it's Azerbaijan and Sri Lanka that are more interesting for analysis. The reason why 2012 is one of the few metrics I can use is that it uses numbers so it gets a truly deeper look at national trends than local languages. By that I mean "Revelation" probably has a different name in the Ukraine, though that is one search term I'd like to add for context and analysis. But 2012 it is so let's proceed with that and see what occurs. This might all end in tears since Misentropy pointed out to me the Baader Meinhoff complex but so far so good in my estimation. It's always a bit lonely out on the edge and ahead of the curve but it's been eventful thus far and that's what I'm banking on.

Inbox



Some days my email inbox is one thick Smuckers chocolate fudge jar leaking pure intellectual indulgence of sweet but lucid and illuminating thinking. This morning's paragraph is from Thomas in the UK as we're having a discussion about music and Jaron Lanier (who I think we're in violent agreement on, is punching above his intellectual weight with his latest book).

Thomas writes:


As a perhaps superficial example, the 50's seem utterly distinct from the 60's which seem fairly distinct from the 70's. The 70's have a soundtrack that is distinct from the 80's. But 90's from Millenial? The sharpness of the contrast is becoming more and more attenuated. Perhaps this is because I didn't live through those periods but we've been to the Moon and now we've stopped bothering because it seems so pedestrian. The wide eyed wonder and mystery has become implicit and uninteresting, so full scale shifts in our cultural attitudes seem less likely, and thus there will no be soundtracks to accompany those shifts.

Is good yes?

Tuesday 8 June 2010

Cognitive Biases

This is just as much for me as you which is why I'm embedding it some weeks after I first saw it. I am however slightly in love with all cognitive bias nomenclature if only because it's utterly humbling how little room there really is to be right. I could use a little humility more often. I even caught myself saying 'I don't know' to some French tourists requests for advice on some options the other night. I mean I think I knew what they were looking for but deep down I knew my ability to project what they were looking for was way more powerful than actually knowing. So I gave them both options.

Come to think of it I could have blown my cheeks and done the whole 'bof' thing too. Anyway cognitive biases; worth raising if it all gets a bit subjective as it often does in the worlds most subjective business. Yes I'm talking about advertising.

And while we're using Scribd just now. There's another document I wrote over a year ago, floating on the net that I neglected to proofread and edit myself. Some of you have written whole blog posts about it but I see that as asymmetric love for my writing as I don't read your work. I will however be editing it so you can see that the biggest howlers have nothing to do with paradoxical oxymorons but simple logic. If it was really important I'd have fixed it a long time ago but lesson learned. If  you want a job doing properly it's best done etc.
Cognitive Biases - A Visual Study Guide

Sunday 6 June 2010

Duty

A year or so back, Bangkok artist Jim Brewer explained to me a video installation concept he had and that I liked the idea of immediately. I'd touched on the subject myself back here though I had no idea when I wrote it how thematically integral it would be to maintaining the facade of cognitive integrity that is possibly holding together as well as holding back the entire Kingdom. (Sorry about that mouthful I'm spoon-feeding you but anything less elliptical is asking for trouble under censorship rules in Thailand). 

I saw Jim's piece in the WTF gallery a week or so ago and was absolutely super fucking jubilant when I learned that the some of the Thai visitors found the work so provocative and distressing they asked, nay 'demanded' to know more about the farang who made the piece. Artistically, the timing couldn't have been better with the recent color-coded massacres in the Kingdom, including the repugnant use of state-sanctioned snipers against Thai citizens (and foreign reporters) seeking refuge and safety in the temple Wat Pathum Wanaram  วัดปทุมวนาราม closest to the Red protest site.

Yellow shirts are hardly worn on Mondays as they used to be. 

I believe it was  Ian Curtis of Joy Division who wrote the song "Love will tear us apart".


Thursday 3 June 2010

Characterising The Internet

A few moons ago, but not so many that it's a distant galaxy, I met Marcus Brown at The George on D'arblay Street in Soho London where he made a special trip to come and see us from his home in Munich, Germany. One of his comments that rang out then and applies even more so, to this day whether it's transmedia, digital or otherwise was 'it's all storytelling'.

I don't think anyone does it better than Marcus including his latest offering Jack The Twitter. In any case, he's gone and done a presentation of his portfolio in the last couple of years for us and I don't think there's a better example of character-development versatility on the internet. Take a look and see if you know someone in your marketing department who is looking for something fresh that stands out. He's the champ.

Wednesday 2 June 2010

Alexander McQueen, Gen-X, Post Futurism & Star Wars (Help me Obi Wan Kenobi)



One of my probably duller-than-I-think, and self important (dinner party) pieces I'm prone to doing now and again (usually if there's a good red to hand) is how surreal it is to be a Gen X'er

Don't misunderstand me. I know Baby Boomers and older who have more life in them, than many Millennials and so on and so forth but allow me a Gen X tale.

Below is the first taste of hologram technology I witnessed at the age of 8, living in West Germany watching Star Wars.

I don't remember the opening sequence being so special that I had to duck my head but that doesn't mean Star Wars didn't leave a massive impression on me; lots of things did at that age. However the Princess Leia hologram scene was unforgettable. The idea of not writing down a plea-for-help-message on a piece of paper (this was pre-internet) and instead using a plenipotentiary (of sorts) droid to project an hologram was sensational and yet plausible. The tonality projected through this medium imploring help, felt so much richer than any typewriter or pencil could achieve.

Here it is:




Yet Victor & Rolf's work in the Dutch Pavillion at the Shanghai Expo is just as, if not more seductive; and yet somehow while my experience of it is no more or less than any other person's enjoyment, there's just something delicious about the uniquely Gen X experience of overtaking the future. It happens a fair bit and I haven't even gone into the how amazing it is to juxtapose pre and post internet cultures alongside each other, though I will attempt to some day.

Hopefully here.

It was of course the late (and truly great) Alexander McQueen who did it best with Kate Moss. It's a pity that so much incredible creativity in the fashion industry get's ignored, I guess because, by and large, the egos in fashion leave advertising standing in the dust.


That doesn't mean advertising doesn't plunder fashion's inexhaustible creativity time and again. Above is my favourite piece by Alexander McQueen in 1999. 

Anybody know which brand ripped this idea off? It might be creativity but it is also definitely art. Something our lot could learn something from.


It's beautiful isn't it?

More blow jobs, less world wars


Friday 28 May 2010

Data Visualizations and Resumes


There's no point denying it. Another case of raging envy. How cool is this for a resume through data visualisation? 

via iBoy

The dissolution of brands?

I really like this conceptual art project of luxury brand lollipops.


Another Shit Presentation

You'd have to be brain dead not to pick up on how shallow, uninspiring and generally shit this presentation is between China Youthology and Ypulse. They're still obsessed with the word mashup when it's been embarrassingly unhip since the donkey mated with a horse creating the ass. You can have a quick flip through but the most stunning contradictions are the assertion that chinese youth (or is it just girls) are both materialistic and shallow (an aspirational life slide 7), feeling defeated and insecure (slide 10)  as well as evolving from surface to substance (slide 34).

China is huge, this is a tier one or two city surface report that could be culled from the web and while I know what they are trying to say they need to drop the mashup "it's groovy" speakeasy vibe, the superficial analysis and get down to the hard work of explaining those contradictions. Instead they'll use this to sell in to the multinationals who are looking for safe but edgy but safe generic catalog communications. ChinaSMACK is where it's at if you want to see where the dynamite is.

Thursday 27 May 2010

Feedburner Statistics

My feedburner statistics are fluctuating wildly over the last week or so. For example today I seem to have about 400 less of you than normal. It seems to want to return to normal but then drops back down again. Anyone else noticed anything. The only thing I can think of is Java script is playing with the statistics but I've always had a bit of Java action going on in the templates and also post from time to time.

Pointilism's Point: Part II

Well that was just rubbish that last attempt so while I figure out the technical stuff here's an embedded player for you.

Pointilismspoint by charlesfrith

Wednesday 26 May 2010

WTF



I was clicking around as usual on the net recently and noticed a new bar/restaurant/gallery in town called WTF (Wonderful Thai Friendship). No shit, but I felt an immediate sharp stab of cold creative jealousy that I hadn't realised what an insanely great name our internet acronym could be till someone else had snapped it up.

Anway WTF is the new hip hangout in town on Sukhumvit 51, Alley 7. I knew it was gathering steam when I was invited to join their Facebook group by P Tik who I interviewed earlier at WTF but ran over the 10 minutes that Youtube permits. I'll be splitting that later to post up here too.

As ever with these things, I also learned that I knew Som & Chris the owners of WTF and was really delighted to find that the art was good and provocative so I took advantage of the opportunity to interview Som about their new anti-establishment with a video installation in the background that was made by Jim Brewer on the topic of Yellow in Thailand. I was aware of his idea because I know Jim and he shared it with me some time back as out of nowhere (sort of), the wearing of yellow in support of his Majesty became ubiquitous every Monday. I explained it all back here in 2007 with what seems like a slightly prescient post though it isn't rocket science if you think about it.

Anyway this gusto for the colour diminished somewhat as over time the colour polarization of politics in Thailand became very sensitive with the now widely understood association of Red for the rural  impoverished classes.

The recording is a crap unfortunately because first I'm rubbish at thinking about sound, and as it's an art gallery on the 2nd and 3rd floor, it echoes too much to hear my questions so turn down the base and play with the treble if you can. I hope though that you can pickup Som sharing her new tapas, bar and art gallery concept and also talking a little bit about art in Bangkok and specifically Jim's work which is going on the background. Most interesting was the revelation that Yellow trainers were banned in Thailand as the feet are considered the most lowly part of the body to associate with anything let alone anything Royal.

She also talks about the stiff reaction that many of her Thai gallery visitors had about the video installation and their demands to know which farang (Westerner) artist was responsible for it. Anyway WTF is the kind of place that supports art as stimulus to discussion and is to be applauded loudly and embraced heartily for that alone, though the owners, clientèle I met, (Hi Andrew that was mad, call you soon) bar and tapas menu are enough reason to go and check them out. 

Unless you wish to avoid me in which case that's all very understandable. 

This Bangkok Post article covers the art much better than I have done here.

Censorship


Many of my readers in Thailand need to use a VPN to get around this image, you may also want to subscribe over here for the period while my blogging is censored as I'm piping my feeds to lots of unexpected places using a lot of digital backflips one of which I've filmed for you guys on the 10th floor of Communications Authority Tower, on 72 Charoenkrung Road, Bangrak. It was taken in the Andaman sea where we did the usual things like throw a ton of money into the Thai economy hiring a Yacht and then sailing around for a few days,

Ever been?http://charlesfrith.tumblr.com/

Pointillism's Point



This is my first podcast so it's not only very very short, I'm not confident that I'm going to get the iTunes RSS feed up and running first time. In principle most of the spade work is done by Blogger but either it will embed, be downloadable or something. Let's see what happens below.

I went for a walk around the park this morning and had a thought. Just one thought mind you, and realised I had that James Bond Mobile on me so I used the voice recorder on it to capture my thought. Later on I realised a blip in my head took a minute or so to explain and if there's anything that is both my advantage and my disadvantage it's this stream of thoughts that are constantly squeezing through what I assume is a very narrow pipe with some caching between immediate processing and pending processing.

Creative Commons License
This work by Charles Edward Frith is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Permissions beyond the scope of this license may be available at www.charlesfrith.com.

Tuesday 25 May 2010

Have you met my boyfriend?

You've all given me a fabulous laugh as 64% of you voted Young lady B from Hong Kong as being a fella. Well done gang. And for dessert I should add that the young post operative transsexual Lovely Lady B, picked me up, and despite years of living here I had no idea. To add insult to injury I remember as it became clear that she like me a lot that, uncharacteristically for me in public, I was quite tactile in the swish bars I took her to and I distinctly remember explaining to her that she was extraordinarily 'sporty'. As in fit as a fiddle. You have to laugh don't you?



Incidentally though if I were to be asked who was more feminine. As in graceful, elegant, well mannered and just all round pleasant to be with it was the lady born as a boy. There's another two posts I want to do about this subject as I learned so much about gender identity from this country that it gives me an a lot of additional dimensions to think about when I listen to Women talking about make-up or Guys and football in groups and depth interviews. It's all good though (You can put the missus' shampoo brand down now lads)

Monday 24 May 2010

I Heart Isaan


Congratulations to Khun Apichat Weerasethakul for winning the Palme d'Or at Cannes with his movie set in Isaan, the impoverished province of the red protesters gunned down by an army under orders. 

The definition of a coincidence is you weren't paying attention the first time round.

Here he is below taking his prize from Tim Burton. Photo Courtesy of the New York Times. The same paper interrupted while interviewing Seh Daeng as a sniper blew out his brains in front of the Dusit Thani luxury hotel.


Check out his other movie "Tropical Malady" if the Joycian style is tough for you. Otherwise just feel it. Thinking is superfluous.

Huh!


That's a reprimand for being faster than a computer right?

Chill Baby

Strangely enough the weather was almost unbearably hot in the lead up to May 19th crackdown and then suddenly we had two of the biggest tropical storms straight after. I caught this little tyke chilling out in the 7-Eleven chiller fridge and I saw the seeds of a lovely print ad in it.



Which one is the Ladyboy?

Right. It's all been so depressing lately observing/listening to the political echo chamber on Facebook whining on about property instead of lost lives, that I think I need a change of topic. So can you do me a favour please and vote using your utmost skill and judgement.


Which one is the ladyboy? (If enough of you vote I'll share an amusing story about what actually happened)

Lovely lady A


Lovely Lady B




Saturday 22 May 2010

Carrots & Sticks (The Science)



Applies to Asians too if you care to see where the studies were done. Via Rob Paterson

Empathy



Via Johnnie

จดหมายเปิดผนึกถึงกลุ่มคนเสื้อแดง




ผมเขียนจดหมายฉบับนี้ถึงพวกคุณเพราะในช่วงหกสัปดาห์ที่ผ่านมาหลายครั้งที่ผมโกรธ บ่อยครั้งที่ผมผิดหวัง ฝันสลายและอึดอัดใจ แต่มีครั้งเดียวในห้วงเหตุการณ์อันน่าเจ็บปวดทั้งหมดนี้ที่ทำให้ผมน้ำตาไหล นั่นคือเมื่อแกนนำของคุณ คุณวีระ มุสิกพงศ์ เข้ามอบตัวกับเจ้าหน้าที่ และพูดเรื่องความฝัน ความผิดหวัง ความหวังที่ยังเหลืออยู่ของเขา
เมื่อควันจาง จะมีคนบอกคุณว่าพวกคุณถูกหลอก ถูกล่อลวง ถูกซื้อและถูกทรยศ ว่าคุณเป็นแค่เครื่องมือของพวกคนชั่วที่จริงๆ แล้วไม่สนใจว่าคุณจะมีชะตากรรมยังไง ว่าคุณเป็นผู้ก่อการร้าย นักวางเพลิง พวกทำลายวัฒนธรรม พวกเกลียดเจ้า จะมีคนกล่าวว่าคุณทำลายภาพลักษณ์ของประเทศในสายตาต่างชาติและขวางการฟื้นตัวของเศรษฐกิจ ที่ร้ายที่สุดคือเขาจะบอกว่าคุณทุกคนเป็นพวกไม่รู้เรื่องราวที่ใช้สิทธิใช้เสียงทางการเมืองอย่างผิด ๆ เพราะคุณไม่เข้าใจประชาธิปไตย
ผมเกรงว่าคำพูดของคนเหล่านั้นเป็นจริงอยู่หลายกรณี การเกิดใหม่ชั่วข้ามคืนของประเทศเราที่คุณอยากเห็น กลายเป็นเพียงอรุณรุ่งอันจอมปลอม อาชญากรรมมากมายถูกก่อขึ้น และทั้งสองฝ่ายก็ซ่อนความจริงสำคัญหลายเรื่องไว้ใม่ให้อีกฝ่ายรู้
ถึงแม้เรื่องเหล่านี้จะเป็นจริงในหลายกรณี ผมก็อยากให้พวกคุณรู้ว่ามันไม่ได้ลบล้างความจริงข้ออื่น ความจริงที่ฝังอยู่ในใจคุณ เมื่อคุณก้าวออกมาร้องทุกข์ด้วยการประท้วงอย่างสันติ
ประตูที่ควรเปิดรับคุณเมื่อหลายปีก่อน เมื่อประเทศนี้ก้าวสู่ระบอบประชาธิปไตย เปิดออกช้าเกินไป การศึกษาที่คุณต้องใช้เพื่อจะได้มีส่วนร่วมในสังคมอย่างเท่าเทียม ถูกปิดกั้นไว้นานเกินไป เสียงที่พวกคุณมีมาโดยตลอดนั้นก็ถูกพบช้าเกินไป และเพราะว่าถูกเก็บกักไว้นานเช่นนั้น เมื่อแสดงออกได้มันจึงทำลายสิ่งต่าง ๆ จนพินาศ และความพินาศร้ายแรงที่สุด ไม่ใช่สิ่งที่เกิดขึ้นกับห้างสรรพสินค้าและธนาคารไม่กี่แห่ง แต่เป็นความพินาศที่คุณก่อขึ้นกับตัวเอง
แต่ผมอยากให้คุณรู้ว่าเมื่อพูดถึงการปลดปล่อยจิตวิญญาณของมนุษย์ ประวัติศาสตร์อยู่ข้างคุณ หนทางสู่ประชาธิปไตยที่สมบูรณ์กว่านี้อาจจะยากลำบาก แต่ไม่มีสิ่งใดหยุดยั้งได้ คุณไม่ได้แพ้สงครามครั้งนี้ แต่ผมหวังว่าคุณจะได้เรียนรู้จากมัน คำถามคือไม่ใช่ว่าคุณจะชนะสงครามนี้ไหม แต่จะชนะอย่างไรต่างหาก จะด้วยความวุ่นวายและการนองเลือด หรือการเจรจาประนีประนอมอันยาวนานและเจ็บปวด ด้วยการพัฒนาทีละขั้นอันเป็นวิถีอารยะ
อาจยากที่คุณจะเชื่อ แต่หลายคนที่ถูกป้ายสีว่าเป็นศัตรู ล้วนมีความฝันสูงสุดร่วมกันกับคุณ ยกตัวอย่างเช่น ผมเชื่ออย่างจริงใจว่านายกรัฐมนตรี คุณอภิสิทธิ์ เข้าใกล้ฝันเหล่านั้นในเชิงความคิดมากกว่าแกนนำจำนวนหนึ่งของคุณ หากเขาไม่ได้เป็นเช่นนั้น ถ้าเขามีกรอบความคิดเหมือนผู้นำเผด็จการทหารหลายคนที่เคยมีมาในอดีต ซากศพจากเหตุเมื่อสองสามวันก่อนคงมากมายเกินกว่าจะทำใจได้
ผมยังเชื่อว่าผู้นำหลาย ๆ คนของคุณ อย่างคุณวีระ มีความฝันและความหวังเช่นเดียวกับเหล่าคนที่ไม่มีส่วนเกี่ยวข้องกับการเคลื่อนไหวของคุณ เพราะที่สุดแล้วมันเป็นฝันและหวังของคนไทยทุกคน ที่จะได้อยู่อย่างสันติ ไม่ต้องใช้ชีวิตดิ้นรนเอาตัวรอดอย่างไร้จุดหมาย ได้มีโอกาสเหมือนคนอื่นที่จะบรรลุความฝันที่ตั้งใจเอาไว้และจะได้มีชีวิตที่สมบูรณ์
อาจเร็วเกินไปที่จะหวังเช่นนี้ เพราะความโกรธแค้นและไม่ไว้ใจของทั้งสองฝ่ายยังมีมากเกินไป ถ้าคุณวีระได้รับการพิพากษาว่ากระทำผิดจริง ก็ต้องได้รับโทษตามกระบวนการยุติธรรม  เช่นเดียวกับคุณสุเทพ หากพบว่าเขาใช้อำนาจหน้าที่โดยมิชอบก็ต้องถูกตัดสินลงโทษเช่นเดียวกัน แต่คงงดงามยิ่งหากได้เห็นนักอุดมคติอย่างคุณวีระได้มีบทบาทในรัฐบาลของคุณอภิสิทธิ์สักชุด การประนีประนอมเช่นนี้เคยเกิดขึ้นในอิตาลีเมื่อหลายสิบปีก่อน และมันช่วยให้ประเทศนั้นพ้นจากปัญหาความขัดแย้งภายในที่อาจนำไปสู่หายนะ
คุณเปลี่ยนเมืองไทยไปแล้วชั่วนิรันดร์ ด้วยการได้ค้นพบและแสดงให้พี่น้องประชาชนของคุณเห็นว่าคุณมีสิทธิ์ที่จะคิด พูด และทำ ผมขอสนับสนุนให้คุณก้าวต่อไป คิดต่อไป แต่คิดเพื่อตัวคุณเอง อย่าคิดสิ่งที่ผู้อื่นบอกให้คุณคิด พูดในสิ่งที่คุณคิด ไม่ใช่สิ่งที่ผู้อื่นบอกให้คุณพูด และทำด้วยสติเช่นเดียวกับด้วยหัวใจ เพื่อผลประโยชน์ของทุกคน แม้แต่คนซึ่งมีความเห็นไม่ตรงกับคุณ
ในเวลานี้ คงมีคนไม่เท่าไรในกรุงเทพฯที่จะนึกขอบคุณในสิ่งที่คุณทำ แต่ผมอยากจะขอบคุณจริงๆ สิ่งที่คุณทำลงไปนั้นสำคัญมาก แม้อาจไม่ใช่เพราะเหตุผลที่คุณคิด และผมก็อยากอธิบายว่าทำไม
เวลาคุณตัดถนน บางครั้งคุณอาจไปเจอภูเขา เพื่อจะให้ผ่านไปได้ คุณอาจต้องหาทางอ้อมมันไป คุณอาจต้องขุดอุโมงค์ลอดหรือระเบิดทำลายภูเขาทั้งลูกเสีย
เมืองไทยได้มาถึงภูเขาลูกนั้นแล้ว เป็นเวลาอย่างน้อยสองทศวรรษที่ไม่มีใครยอมอ้อมมันไป ขุดอุโมงค์หรือระเบิดภูเขานั่นแม้แต่คนเดียว แต่ทุกคนก็รู้ว่าเราต้องผ่านมันไป ภูเขามันขวางทางเราอยู่ รัฐบาลบางรัฐบาลที่ผ่านมา ขโมยเงินของคุณไป สร้างบอลลูนสีทองงดงามขึ้นมา เพื่อพาคนบางกลุ่มข้ามภูเขาไป โดยไม่สนใจว่าที่เหลือจะถูกทิ้งไว้เลย รัฐบาลอื่น ๆ ก็เอาแต่พูด พูด พูด แต่ภูเขาก็ยังไม่ได้ไปไหน ก็แน่อยู่แล้วว่าคุณต้องหมดความอดทน

คุณไม่ได้ระเบิดภูเขานั่นทิ้ง แต่โศกนาฎกรรมที่เกิดขึ้นนั้นจะทำให้ทุกคนทราบว่า ได้เวลาแล้วที่เราจะต้องก้าวไปข้างหน้า คนของคุณและเหล่าทหาร ต่างไม่ได้ทนทุกข์และตายเปล่า แม้ดูเหมือนว่าเรากำลังอยู่ท่ามกลางความมืดและความวุ่นวาย วันนี้เราได้เข้าใกล้ประชาธิปไตยที่เต็มใบกว่าครั้งไหน ๆ ในยุคของรัฐบาลทักษิณและรัฐบาลต่อ ๆ มา สักวันหนึ่งผู้คนจะตระหนักว่าคุณได้เปิดตาพวกเขา ว่าพวกคุณมีส่วนอย่างยิ่งในการร่วมสร้างจุดเปลี่ยนของประวัติศาสตร์ไทย สุดท้ายแล้วคนอื่น ๆ ในประเทศก็จะเข้าใจและยอมรับมัน หรือกระทั่งอ้าแขนเพื่อโอบรับมันไว้ เพราะการโอบกอดผู้ที่เราคิดว่าเป็นศัตรูนั้น แท้จริงแล้วก็คือการโอบรับตัวตนของเราเอง

Via  Somtow




Thaksin Shinawatra photographed in Louis Vuitton Champs Elysee, Paris on May 15 2010. Four days before the death toll of red protesters went over 80, not including 6 soldiers.

Thursday 20 May 2010

Crackdown - Red Riots



Yesterday the Red Protesters surrendered the battle in order to prevent further bloodshed. It was a brave move to make. Bravery is usually associated with taking a bullet but I think they did the right thing. Nobody believes that Thailand is the same country today as two months ago and if the battle for Bangkok was lost then the war against social inequality is surely entering a new phase and more importantly the Grenjai I've openly railed against for a decade now will not be an excuse for ensuring the piss poor continue to be seen but not heard.

The power went out in my apartment yesterday afternoon as a substation was set ablaze, and even though I've been very good at avoiding confrontation since the coup d'etat in 2006 I ended up taking a bike ride around the war zone and had one of the most surreal experiences of my life. I made it past a riot mob on Rama IV who were local Bangkokians venting their anger at a culture that gives them no chances for development and took it out on a Bank and any symbols of officialdom and wealth. I circumvented the razor wire road blocks (The KLEIN is the only bike to have in these circumstances as I can pick it up with one hand) and at times was the only person I could sense, right there, slap bang in the middle of a city of 10 million plus.

Just me.

First thing this morning as the curfew lifted at 6am I took the KLEIN out again and repeated much of my journey but filmed it this time for you. I'm the only one on a bike taking in the whole panorama on film so I think this content is a bit unique even though it doesn't really convey all of what I saw yesterday. I'm glad it's over for the time being and I hope his Majesty concurs with a foreigners view that an amnesty for the Red prisoners has merit as they are just a small segment of a majority of the population who aren't happy with a social inequality that seemingly only the uneducated are privy to.

Wednesday 19 May 2010

Original (?)



I almost think this ad is so good partly because nobody outside the UK will understand it. In any case I keep going back to it so I think it deserves another plug. Well done W&K  London who made this ad and also because they recently snapped up Rob as regional Planning Kahuna for their Shanghai office (and well done Rob too).

Tuesday 18 May 2010

Mind The Gap


I've been coming to Thailand since I was 23 years old and have never felt happier than when the chicken is grilling on the roadside and I'm able to shoot the breeze a little with the locals. I speak reasonably good Thai and generally know when I'm the subject of conversation in Khmer or Laos though sadly the thing that impresses any of them most is my ability to chow down on the really adventurous food that takes years if not decades to get into.

In all the time I've been here there's only one person I've come across who had any appetite for talking about social inequality. I think I've had some exposure to all the classes, ethnic groups, business people both local and international and the impact of the massive tourism business not to mention the amazing cuisine, the girls, the transsexuals, minor royalty, cops, villains, army, politicians, sports and pop stars. It's never left me that the propensity for the underprivileged to be so unambitious is only matched by the propensity for the privileged to have so little ambition for the underprivileged. 

And so I've left it there because generally the nasty after taste of all that can easily be translated into a myopic xenophobia for all other ethnic groups including Caucasians who are easy pickings when feelings of domestic superiority are aroused.

All that has changed.

Just because all fluffy kittens are nice doesn't mean that all things nice must be fluffy kittens. By that I mean just because a group of people have a justifiable grievance, doesn't mean I'm all for what they are all for. I don't have any time for the Thai media who never speak truth to power and simply echo the prevailing ruling elite's sentiment without question. So I'll try and paint a quick picture of Thai politics if that's at all possible.

Pretty much all politicians are on the make. We had Khun Chuan a few years back, who not unlike our John Major was a quiet and untainted modest politician. Apart from him, all of them are first class weasels who put self interest before their people and their country while all the time proclaiming love for their King, while showing very little application of that love.

There's not much to say about the King without sounding like the sycophants who invoke his name despite never having read any history whatsoever, or even ever trying to apply his sufficiency economy philosophy. Actually nobody talks about it. It's enough to say I heart New York because why would any body question that simple expression of sentiment?

Suffice to say that at the beginning of the decade or thereabouts Thaksin Shinawatra became Prime Minister and I remember my girlfriend of that time cried as his electoral success became apparent.

Groundless or melodramatic tears I thought at the time, but now I see what's going on it's somewhat clearer. Anyway, vote buying is standard political strategy. It works in the Western world over taxation and it works here. Thaksin's genius was to do it in a new way and by pumping money into the rural areas he secured the hearts and minds of these people like never before and more importantly their relatively inexpensive votes.

He then went on to amass as large a personal fortune as he could until the ruling elite could take it no longer and locked him out on a foreign visit through a military coup. We all rejoiced over that. The three thousand extra judicial killings in 2003, the vote buying, the stranglehold on the free media which at times is just as silencing as the lese majeste rules for the royal household (and allegedly the Privy Council I read only today).

And then it became apparent that our initial euphoria was misjudged because the hearts and minds (and votes) of all the more impoverished people in the Kingdom had been brushed aside like their hopes and aspirations are always brushed aside by the ruling elite and our hypocrisy was staring us in the face. The ugly truth is that the wishes of the majority are the foundation principles of democracy.

This narrative was quickly reduced to reds versus yellows or Mustard versus Ketchup as Nick memorably described it in Hong Kong. Yellow for Royalists and Reds for Thaksinomics.


This may have served as a useful mnemonic in the beginning but it was always the case that red can be yellow but yellow can never be red which may be confusing but serves as a useful reminder of deity worship versus day to day self interest. They're different things unless they're the same thing.

I feel I'm veering off into known unknowns territory so I'll attempt to wrap this up by throwing in another example of the gap that dare not speak its name. I've mentioned the social inequality gap and I believe that if ever the Kingdom is going to right itself there needs to be a grown up discussion about why there is so little ambition for the poor. Why public transport and infrastructure to the rural regions never gets a mention. Why schools that teach history and geography are evidently absent on a massive scale. 

But one last example has been brought home to me time and again in advertising and the focus groups where I get to hear female office hierarchy talk openly behind one way mirrors about who to to lunch with based on where they come from. This is just one picture that the Thai advertiser likes to think portrays the average person in Thailand.


And this is the colour and bone structure of the remaining 95% of the population.


Can you see why they protest? You ignore their electoral wishes. They are marginalized, put through shitty schools, given no opportunities, have a health system that only Thaksin ever tried to improve, work on the streets where even the endless broken pavements are alien to you. You look down upon them, see them as the minority when it is you who are outnumbered. You parody their simple ways in the soap operas and finally try to sell them skin whitening cream if they ever aspire to a metropolitan lifestyle.

They may be the unwashed masses and frankly many of them have tried to cut my own throat when given a chance for a few dollars but that's because they've never had the chances that you and I had. They don't have a Facebook group, they are grubby, they lost thirty five lives so far against an entire army and yet they are the soil of your country.

Mind that gap.