The Management

While taking a walk early in the morning around the Compleat Angler in Marlow (a beautiful part of England) last week where I was attending the most intensive customer segmentation gig of my life, I came across a rather large Swan walking down the road. It was too incongruous not to whip out the only camera device I had, a Sony P 900 and film it in regrettably low resolution. Anything better than nothing I thought. Sadly it wont play on the 'puter for what looks like anti convergence reasons, and I'm a bit miffed so while I figure out a solution, I'm going to post a couple of shots from the infamous i-mobile 902 that I took inside the supper club side of Bed Supper Club in Bangkok, as it was closing down. Mucking around with light gain is one of those camera features that turns a snapper into an accidental photographer.

Incidentally for those who might want to know Q Bar was looking dangerously like it has lost the plot. Brimming with hookers and low on customers this veritable clubbing/music institution needs a creative director if the night I dropped by was typical of their weekends. However it was really terrific to see the staff again who really are some of the most professional in Thailand so I might as well post some relevant Q Bar (staff) shots too. They were always so nice to us and made us feel welcome. These are also for Dino who I'm hoping gets to play a set in Bed should I be in town.

Bed Supperclub

Q Bar

So that Swan? I'll nail it somehow or someway and next time not digress so wildly either.

Disco Diva - Finnish Dance Moves

Finnish nightclub dancing emerged during the Boney M debate and this morning, in an attempt to get some energy into a NOKIA conference/induction thingy I'm attending, I was summoned up front to do some Finnish Disco dancing. 

It's too coincidental not to blog so here it is. Stuff like this just cracks me up.

Bleeding Hearts Club

Just Stop It

This is the work of Adam Crowe who has a remarkably sparky intellect and a feisty can-do attitude (as do all the gang I've met that work at Imagination). He has also developed a brilliantly conceived greasemonkey script that changes the word 'consumer' to 'person/people/public' in Firefox browsers. There is also a Facebook group for likeminded people who have had enough of this derogatory term.

The quicker we drop this deeply patronising word that implies a discernment on the part of our fellow human beings that is bordering on an automaton/amoebic level, the more likely it is that the good folk we fight like hell to secure as customers, might just begin to reciprocate with a little respect for the marketing and advertising business.

Nice one Adam. I'm beginning to feel momentum on this issue.

Mobile Life

Losing mobile phones is something I do so well that without wanting to come across as achieving enlightenment on a detachment level I think I’m entitled to say that for some time now each phone loss now feels as disappointing as say having a pint swiped in the pub. It happens, at least 20 times or more now. Yes it’s annoying but there’s no point beating myself up. I’m a complete loser (or champion winner) at losing stuff, and mobiles top the list.

It does feel beyond absurd though when I’ve resorted to calling my number once I get home, on the off chance I can retrieve it by negotiating with cab drivers to bring them back for a price that suits us all. Often they just switch it off once I start calling. Its me thats in negative equity, not them.

Haggling for something that belongs to the owner anyway is something everyone should try at least once in their life for the humility it fosters.

Some time back I also lost my Sony T1 camera and predictably a while later my mobile phone too. Some time late last year after all this; an amazing local Thai brand called i-mobile brought out a 5 mega pixel camera phone pretty much before anyone else so I thought I’d go for it. I lost that too eventually but not before many enjoyable attempts at experimenting with it.

Anyway, just before a trip to the middle Kingdom last week that I couldn’t Blog about because China is a bit fussy over Blogs, I unexpectedly met a cashier acquaintance at the new Boss Bar in Phrathunam, who I’d inflicted with some amateur photojournalism using the i-mobile 902 late last year. I promised to post the pictures I’d taken so here they are plus a few others (thats the girl on reception crashed out in the wee hours above, plus erm my foot ) from a phone that despite some shortcomings and an all too brief relationship was a brilliant bit of kit that makes me yearn to get back into the kind of spontaneous photography that only a mobile phone camera delivers comfortably.

The i-mobile 902 phone also had an FM radio, voice recorder, and mp3 player with speaker, blue tooth and few other features that I’ve probably forgotten about.

www.bedsupperclub.com

OK, I know Rob hates Bed Supperclub but its a great design and some mates DJ there on a Monday, plus we laugh at all the Friday and Saturday night cattle class clubbers just as much as him and usually turn up for the last hour to watch the preening set get silly on too much alcohol and questionable happy hardcore bollocks.

Royalists

Gadget

The King of Thailand was born on a Monday. To celebrate the reign of the worlds longest serving monarch his people wear yellow shirts. Steering a country like Thailand which is built on power play and political intrigue through a volatile century that saw the Japanese annex Thailand in the Second World War through to the Vietnam war which effectively rolled out across Indo China is remarkable in itself but the strongly paternal figure of the King is the last dramatisation of a living deity we will probably ever see.

Westerners don't fully appreciate that word but if you want to see an instant lynch mob just set fire to a banknote in Thailand. Strong leadership will always raise question marks for continuation of stability and this will (not can, but will) play itself out in the natural transition of life expectancy that all humans are subjected too. That's as good as I can get on the topic without offending my hosts, because the Kingdom of Thailand dispenses Lese majeste writs much more easily than for arguably more important matters such as the breaches of human rights that the former Prime Minister Thaksin Shinawatra stands accused of. A little matter of 2500 extra judicial killings in 2003 springs to mind. I guess Manchester City Football club have shown how many dollars they can be bought for.

Anyway its Royal Monday here in Bangkok and we're happy that its probably only the UK which prefers to stalk its Royalty to death for the newspapers that apparently nobody reads any more. There's been a couple of things that seem to have changed in the last few months. The first is that I dropped by the high end Gaysorn Plaza over the weekend and all the luxury boutique owners were moaning that the economy was starting to bite into their wealthy customers pockets. Its cause for concern in luxury brand obsessed Thailand when the not inconsiderable wealthy elite begin to slow down their spending. The other point is that they are ostensibly searching peoples bags as they make their way into the underground for bombs. I'm not sure why the skytrain isn't subject to this kind of search yet but the congestion around rush hour will be paralyzing if this happens. I'll finish this one off later, as my net time is going to run out v. shortly.

Ooohs and Aaahs

Last night a few more bloggy folk got together at The Endurance pub in Soho. I hadn't met Spy vs Spy before because Angus Whines or Winges (she never stops actually) has acute Cold War Survivor syndrome, but I like the way she calls me Frith as if she's barking orders at me on her blog. I also got to meet Tom who does genre defying posts over at his, my political homey Sam was there, as was 'word of mouth' Will who finally got the beers in (thanks mate), and the delightfully snippy but witty John Dodds.

Our guest of honour was Steve Portigal of Portigal Consulting from San Francisco. Steve was one of the earliest bloggers I came across. I'd better not go into how convoluted it was to actually realise who was who when I first asked Steve if he was Tom, but if Kirsty or John hadn't been there I would have just kept quiet about it and added a new chapter to The Metamorphosis

Anyway it was a fun evening. Steve is a cool guy and its always fun to let London do its work on visitors but while playing about with Sams camera phone i.e me doing my 'I'm thinking about thinking' pose, Steve whipped out his iPhone he'd been hiding all night and Sam and I both lost control, climaxing instantly while cooing over it with reverential Ooohs and Aaaahs.

Now I'm an apple fan, but not a worshiper. However it looks better in real life than I had expected and we put it to the test in that darkened pub with no flash and I think I'm pretty much sold on it unless someone slips me an N95 when I get back from the tropics. Hint hint.

Here's the pic. Aaaaah.....


Update: More photos from Sam's Sony mobile phone camera:

Poor Will. He puts up with some stick from us.

Good effects with that Sony Sam

Yeah Nice one Angus

I'll have a think about it then then. What a tosser eh!
Yep. Definite tosser.

Sunny

Nicky Hursell

While watching the world cup last year in a tropical bar, before setting off to India, I got into a conversation with a creative who made a very acute observation about England's performance.

She informed me that the English could never really hope to win as we struggled to beat Costa Rica. A side from a country where the national squad makes 150 dollars a month and the population is under five million.

Psychologically we Brits are fond of rooting for the underdog. I thought this was a good insight for our complete lack of killer instinct against a side who were otherwise better known for playing the pan pipes after a hot and sweaty game in a Latin American climate as I wrote about here.

Anyway I've watched these online votes go peaches up before. First John Grant cast the winning vote for the pedestrian Um Bongo, against the infinitely hipper Kia-Ora over at Beeker's. Then Bacon lost out to Sausage, when we all know that Bacon is proof that God exists. So here is a chance to redeem ourselves.

The Kaiser over in Munich (who started the iPod singing craze here, here and here without anybody asking him some months back) has taken on The Northern Planner asserting that The Smiths are rubbish. His first pick for German opposition was Kraftwerk but The Northern Blouse crumbled at this suggestion and so sportingly Marcus (crazy like a fool) Brown (The Kaiser) has plumped for Boney M. The loser has to sing a song from the opponents music on Youtube and post to their blog. I've never seen NP sing, let alone do "Brown girl in the ring". So please hold that visual in your mind while I make this request.

I think we all know deep down who is the underdog here. I ask for nothing less than your votes for Marcus while leaving you with the awesome string arrangement on Sunny.

Six Feet Under

Opening sequences or idents for TV programs are a splendid way to understand how to build emotion and feeling into short film clips as indeed we often try in the world of commercials. They are a great example of 'its not what you say but how you say it'.

Idents.tv is a nifty resource if you want to get up to speed on typography, design, music, direction, DOP, special effects and the use of storyboards. Its fascinating to see how the show Six Feet Under created theirs over here.

Marxist Libertarian

No surprises on the political compass test for me then. I don't really believe in perma-ideology given that nothing lasts for ever, but broadly speaking I'm going to be hanging out with Gandhi and the other libertarian socialists in the bottom left. This is quite a fun little data visualisation and perceptual mapping exercise.

Incidentally I've been trying to persuade advertising agencies to do 3D perceptual brand mapping for years. Sadly not one of the them has had the perspicacity to make a flash designer and excel spreadsheet whizz kid available. So I might as well blog about it instead.

Oh Captain my Captain

Tim Footman is a writer based in Bangkok. One day through his blog roll I came across a link which I felt was something quite different. It was the blog of Brian, a 45 year old advertising copywriter and soon to be published author based in Donegal who was diagnosed with pancreatic cancer and only six to twelve months to live. I wrote about it here.

There is no happy ending in blogging I guess. I assumed that one day I would be thinking about Brian, realise he hadn't posted for a while, and that maybe there would be a slow but increasing sense of 'The End' parading as radio silence. This indeed happened early last month as Capt. Pancreas had gone quiet for a few weeks but then he reappeared with news of being in treatment. I guess there was no online access in the hospital.

Brian is responsible for coming up with the phrase "trying to squeeze the sweetness out of every second" and I just discovered he died on Friday.

He leaves a seven year old son, a wife and a bunch of people that never met him in real life but could feel his warmth and generosity.

O Captain my Captain
O Captain my Captain! our fearful trip is done,
The ship has weathered every rack, the prize we sought is won,
The port is near, the bells I hear, the people all exulting,
While follow eyes the steady keel, the vessel grim and daring;
But O heart! heart! heart!
O the bleeding drops of red,
Where on the deck my Captain lies,
Fallen cold and dead.

O Captain! my Captain! rise up and hear the bells;
Rise up--for you the flag is flung for you the bugle trills,
For you bouquets and ribboned wreaths for you the shores a-crowding,
For you they call, the swaying mass, their eager faces turning;
Here Captain! dear father!
This arm beneath your head!
It is some dream that on the deck,
You've fallen cold and dead.

My Captain does not answer, his lips are pale and still;
My father does not feel my arm, he has no pulse nor will;
The ship is anchored safe and sound, its voyage closed and done;
From fearful trip the victor ship comes in with object won;
Exult O shores, and ring O bells!
But I, with mournful tread,
Walk the deck my Captain lies,
Fallen cold and dead.

- Walt Whitman

My blog's WELL BIGGER than yours

By way of The smell of fish and chips

This reminds me of two recent clips mashed up (I cringe using those words) together that I've come across. One is the Dan Le Sac Vs Scroobius Pip musical video below, and the other was a viral for Rayban I think, that used a kid doing a wheelie just as in the one above but with an endline something like, "Never Hide".

Update: Here it is. I found the Ray Ban viral.

Brunch Bites

aburt

Mike Butcher organised one of his Brunch Bites yesterday and I popped along thinking it might be a good idea to broaden my digital gene pool. It was held at the Dana Centre which is housed by The Science Museum in South Kensington. I thought it was a lovely place for this type of event as there is plenty of room, gratis Wi Fi and for me it's a convenient couple of tube stops from Victoria Station.

I was hoping to catch up with Steve Bowbrick as I spotted him attending on upcoming.org and/or facebook but it looks like the King of Shaves won't get a chance to see my longest beard yet, and instead I got a chance to say hello again to the Buddha of digital suburbia, Lloyd Davis and the frighteningly erudite Al Robertson who is coming close to the final edit of his book.

The people I got chatting to might have been unrepresentative 0f the 30 or so folk there but apart from one programmer, absolutely everyone around me was connected to the mobile phone as media business. In particular I'm thinking of the wonderfully geeky Imp of A consuming experience who is the most techy blogger I've met.

Brunch bites is an excellent occasion for dipping into other digital worlds and seeing people get together to talk and network. The coffee was generously paid for by Trusted Places who must be the obvious candidate to use if the location has to change for the next occasion! Pop along if you get a chance.

Bank Holiday Special

Paul over at life in the middle is giving away his old bike which is still in good working shape but needs a little love, care and the wheels turning more frequently since he got a new one. All you have to do is leave a comment and say how you would pay it forward which is a very nice gesture I think. Sustainability, environmental concerns, recycling, health and ethics all in one fell swoop so if you don't need a bike yourself let someone know. I'd be pitching for it myself but I'm probably not going to be in London long enough to be a deserving recipient.

I also just came across this Hip-Hopera (its not Hip Hop, more Afro American culture) called 'Trapped in the closet' which still doesn't quite describe how cheese TV and Soul by R Kelly can transform a well worn narrative structure into something quite spectacular. Its a seminal recombinant-culture art form in the making. Like Noah who tipped me off about it, I would have thought this could never appeal to me, but it does.


One last picture because I love the way that Second Life (now that its passe) is still developing really good avatar art like this. There's something ethereal about the bling that just floats a little in the air. I've lost the original exhibition where this example is on display, I think it's in New York but if anyone knows I'd love to link to them.

Oyez Oyez

iainaitch

Are bloggers the new town criers?

We make art not money

Once in a while a gem of a podcast comes my way, and this is fresh off the feeds from IT Conversations. It would be wrong to pigeonhole this from its title "Artistic Entrepreneurship & Technology", a University course that the interviewee Dr. Elliott McGucken, a physicist teaches. It doesn't even come close to covering the ground that is completed in this heartwarming and contemporary podcast.

If you love the story form, from The Matrix, Star Wars, The Godfather, Lord of the Rings to classics like The Odyssey or want to tap into your artistic value, however that articulates itself, listen to this. Should you feel that there is more depth to this life than just making money and instead want to see why it is so much more important than the futility of the greedy then take time out for this podcast. Personally I need to get hold of a copy of John Bogle's: Battle For The Soul Of Capitalism after listening to this ace find.

Update: Lauren reminds me that the first two or three minutes are not the best of starts. Hang in there :)

Headhunters

Just came across this picture on Johnnie's excellent blog and I've unashamedly swiped it because its a pretty good visual for the topic of recruitment. Last night at Pimms Pantones and Poptones with The Design Conspiracy I met John Dodds who has pretty much said the last word on the topic of recruitment over here. There are always exceptions (as with anything in life) but its worth reposting his comment in its entirety.

The recruitment process (across all industries) in the UK has been appalling for decades. It’s partly/largely down to the reliance on recruitment agencies whereby you farm out the acquisition of your most important assets to people who couldn’t get the job in the first place, don’t really understand your business and make their money on churning applicants.

They use phrases like “the client had decided to change the brief” (I was with Lauren a few weeks back when she got rejected for a temp position with that excuse - again after a series of interviews) and, of course, “you’re overqualified” as their standard get out of jail free excuses.

Wake up people! Do it yourself! It’s too important and now, of course, through this medium, we get to know people and their talents much more intimately, can cross reference them simply and the only fee we pay is some occasional abusive blog comments which frankly some of us deserve. - John Dodds

God is not a woman

I always thought that God is surely a woman but I've been proved wrong. He's live and unleashed, and more importantly he's blogging in his capacity as universal CEO and tackling big issues such as "Jerusalem is a problem worth talking about". Here's what he has to say in his introduction:

With 22 operational subsidiaries employing the services of over 11800 Million members of staff, most of whom spend a lot of time trying to kill each other, it’s easy to loose touch with the needs, fears and desires of 6.6 billion potential customers.

The purpose and mission of this personal blog is to offer both staff and customers a behind the scenes, no hold barred look at the way I, the Lord God Almighty, go about daily business; offering more transparency, more accountability and more visibility to my mysterious ways and explore some of the challenges facing a modern day deity.

Hell, it isn’t easy being God. Benchmark me.

Check him out over here

Socialising Media

UKYorkie

What's the point of it all?

I've been asked this time and again by a bunch of folk ranging from London planning honchos who don't have enough time to explore web 2.0 or friends who fired off a volley of concerned emails during a patch when I'd seemingly gone underground. I will however first off make a rough and ready psychographic division because not everybody is the same when I make this case.

A narrator or writer I came across (I'm struggling to remember where) asserted that there are roughly speaking two types of people plodding around the planet at present. Cold war survivors and the ones after, lets call them Post-Coldies. This has only a little to do with age as its a mindset that can easily be absorbed from say parents and different environments. Cold war people have been bombed by mainstream media (MSM) into believing that the world is divided into good and bad, and have trouble dealing with shades of grey or the texture and subtlety between. Go easy on them because its pretty close to a brain washing experience, but in principle a generation of Soviet 'evil empire' rhetoric, contrasted with Western neoliberal capitalist propaganda as saviour of the world leaves them with a sharply divided mindset that is wholly binary and extends to extraordinary statements like communism has failed and only capitalism works. Or "isn't it great the polar caps are melting, let's consume some more refrigerated ice cream".

Cold war survivors are a guarded bunch. MSM and their parents taught them to be that way. They manage their online identity with Stalinist control, feel uncomfortable with online pictures of themselves, default to using very spy-like online monikers, never use 'include message in reply' in their emails and compartmentalize their offline lives with a strict policy of not mixing say work friends, then family, and life friends. They also tend to tell default fibs if different groups happen to enquire about each other, but they are not being malicious.

I guess they're just trying to shore up their separate offline identities that they manage in this increasingly complex and connected world. This was necessary to hold the whole cold war mentality together. People who aren't paranoid or under fear of invasion make for lousy misguided patriots so it's in the interests of the State to make sure a climate of them and us prevails. It's not completely impossible to envisage the current attempt to exchange reds-under-the bed, with the now ubiquitous terrorists of today. But that's probably another post about propaganda's resemblance to heaps of contemporary advertising that I'm saving for later.

Anyway, the point of all this social(ist) media immersion is, in my view, to drive all that online activity offline. The most rewarding experience of virtual friendships is to meet those same people in real life. I started to be convinced of this through hooking up with big chunks of the London plannersphere. But take the argument even further, and the MMORPG or video gaming community is a good example. Its not hard to see that the apex of their digital community experiences are the championships and tournaments they hold in conventions centres from Seoul to South Dakota.

Another good potential example of this might be for Last.FM to create Last.FM bars. These would be bars where the community can have a say over the music, ranging from discovery mode, to play-me-the-classics-I-love. This used to be called a Juke Box but it was quite limited.

I can think of lots more examples.

So all that anthropological primate grooming with pokes, vampire bites, blogging and twitters pretty much self actualises when we get to have something like a cup of coffee or a beer with people of a likemind. Simple isn't it?

I got thinking about this again earlier because I see that PicnicMob are trying to get a large group of people together in one city and have an online picnic. By working out what your interests are they will seat you next to someone similar. Personally I quite like meeting people who are into stuff I haven't come across but I'm sure you see my point. The irony is that the Post Coldies are pretty much trying to create, with all this social(ist) media, what the Coldies have already being doing all their lives; albeit with global reach, greater transparency, less small talk and networking at the speed of light.

Its not for everyone but I am reminded that Marshall McLuhan predicted that electronic technologies would lead us back to an oral culture.

Keeping up with the Joneses

For Amber.

Commercial Break

Quite a few of you have asked me about the signature I use on my email and where its from. I found it on Pajamas media which is a U.S. right wing blogging syndicate that I read. Many might be surprised that The Huffington Post or The Daily Kos isn't content that is more reflective of my political leanings towards Socialism. I love that word Socialist, it gets right up the noses of those who shriek at the word Liberal.

I read these right wing blogs mainly because the content is invariably material that I disagree with - but that doesn't mean always. My political mentor and close friend taught me the value of this exercise a few years back. As hard as I tried I couldn't win any political arguments with him as he was well versed in the hypocrisy of the both the left as well as the right (if those terms mean anything anymore). I fondly recall him saying that both sides wanted to tax the living hell out of him and just spend it differently.

Its my view that planners should able to cut through subjectivity and aim for objectivity by understanding the arguments and not the sentiments. Interestingly I've found that the picture above is deeply ambiguous depending on who reads it, as is the title of this post. Any thoughts?

Dangerous Data

Issabella Valentine

Jason Oke of Leo Burnett Toronto pretty much demolishes the idea that people tell the objective truth during quantitative questionnaires in a post today. It blows up the myth of veracity by demonstrating one of the most flaccid of urban legends. Any study which suggests that men are more promiscuous than women flops miserably by failing to acknowledge two really important factors. Firstly it takes two to tango and secondly many men exaggerate their sexual activity. Or maybe the figures have been 'inflated' by other elements? There's a time and a place for quantitative questionnaires and so in the interests of trying to make them workable I always say quick and dirty is a good rule of thumb.

I make no excuses for making a post with the most puns on this occasion.

Darkie

ybboey

It was on my first trip to Burma in 2001 that I knew something was going on in a global cultural sense that I should try to understand. I was traveling light from one military checkpoint state to another when I saw the only sign of dissent in the whole country. It was a gang of youths dressed in cheap baseball hats and basketball vests playing of all things the unmistakable genre of Rap in Burmese. They were doing no harm but for sure they were saying things suck in Burma, and that's a fact because in Burma they really do.

I guess the reason for my incomprehension was that I didn't 'get' Hip Hop or Rap. I thought it was the lowest common denominator of music to dance to. Anyone could do it. A couple of gang gestures, a bobbing head and some Yo Yo exhortation meant that anyone was down with the bad asses. But it wasn't working for me. I couldn't see why people loved it so much and would frequently walk out of clubs in protest, as I always do if the music is rubbish.

Then I got some education.

Some years on from that Burma trip I was with some friends and invited to hang out in a bar on Royal City Avenue (RCA) in Bangkok called Hip Hop. The crowd were an unpretentious and friendly bunch and the music was really rather good when the DJ dropped a Diana Ross Hip Hop mix that blew me away and I knew what the problem was. I'd been listening to bad Hip Hop for all those years.

A conversation with a very smart DJ friend of mine helped also to clarify that Hip Hop was a culture, a movement and not just a genre of music and so now I have no problem hitting a bar for Hip Hop, but like all my music tastes I'm just a bit fussy about what I expose my ears too and need something that makes me think as well as feel.

Well yesterday I came across yet another brilliant Smashing Telly recommendation called The Hip Hop Years. The Origin of Hip Hop. Its on another level and sucked me in for the full 2 hours and 20 minutes 7 seconds. Its completely delicious and to ignore this fine documentary is probably on a par with ignoring the impact that Rock & Roll and Punk had on popular culture. Hip Hop is constantly reinventing, has embraced all genres of music from death metal to classical and brings young people together from the South Bronx to Burma.

But the reason for this post is that I've noticed something while globe trotting and parachute planning in a few countries. I've never come across an African or Afro Caribbean planner. There are plenty of great Indian marketing folk that I've worked with, but I'm starting to get the feeling that planning is predominantly a middle class, Indy music loving, Caucasian pursuit and that is most definitely not a good thing. As I've made clear elsewhere homogeneous advertising is made in homogeneous agencies. As far as I know only two three London planners have expressed an interest in the world's largest and fastest growing music genre and it leaves me asking a difficult question. Are we OK in advertising when it comes to rebranding a toothpaste from Darkie to Darlie but failing abysmally when it comes to black culture? Because if so, we are not representing.

Educate yourself and watch this seminal video.

Saints & Sinners

charlesfrith

I pretty much owe my discovery of planner blogs to PSFK some time ago when my back was against the wall looking for trends in of all places Korea. If it hadn't been for their generous linking to other blogs I'd have never discovered the best blog ever and also picked up on some of the themes that I've always held close but had never really found likeminds with which to share ideas and discuss. PSFK began 2007 with a conference on trends and inspiration in New York, and then followed up with a mid year gig in London which I attended and wrote about. They are now kicking off again with a top lineup of presenters and panel discussion in LA on September 18 next month.

Readers of this blog have been offered a 50% discount to attend which is only available for a short while and I'd recommend any folk who are in that neck of the woods to take advantage of this while it lasts. So without further ado here's the link and I'm pleased to highlight that Piers has also invited some provocative speakers such as Missy from Suicide Girls who is going to talk about her alt.porn empire and Blair Witch creator Mike Monello among others. There's more details here if you cant book in time to take advantage of the discount because its still worth going.

I'm confident that this conference which is already garnering attention for snipping out the word marketing will be cut from the same cloth as the London gig in June which was a definite taste of where our business is shifting - because shifting it is. I'd love go again (and I may still depending on scheduling) if only to see George Parker speak because I'm increasingly convinced that he's the new sage of Idaho after being the first to call out Crispin Porter on their recently canned Man Laws and Orville Redenbacher campaigns. He was the first and I think the only industry person who had the balls to say it wouldn't work without going anywhere near a focus group or pretesting results.

Long Play

ChinadoII

Late in the afternoon last week for no apparent reason the phone started ringing off the hook with work things. So I dragged my sorry rear into the West End mainly to get off my well honed reclining-position as earlier I'd been sucked into responding to Robs post to cover my partially exposed butt on brand values. Frankly I was close to bailing out Stateside for an overdue meetup, but a combination of a delayed reply that I've been waiting on, filed in 'the dog ate my emails' folder, and a sudden offer to get stuck into some charity rebranding tipped me over to taking on a gig on that meant a 4am start the next day up in Glasgow doing groups. These included in the afternoon, some young men who don't necessarily think too much about being electronically tagged while keeping a curfew - yeah Punk Planning my friends.

So far its been an exhausting but eyeopening experience and since the kickoff I've also covered Cardiff, a small mining village in the county borough of Caerphilly as well as Sutton Coldfield near Birmingham and Gloucester today. I should wrap up in a few days time but until then I've started to ask myself if the idea of an open source C.I development methodology might be an effective way to meet the objectives of keeping a very disparate bunch of people that range from local government, charity workers and young folk in need of a helping hand onboard and 'buying into' a process which one guy memorably articulated as 'reeking of insincerity' when referring to the the way 'brand' talks.

Here's the deal; most of the people that I've spoken to are really sceptical of anything that relates to marketing and the reason for that is they actually do stuff rather than waffle on about it like a lot of us ad tossers do. Its also increasingly evident that as with any change management a shiny new badge can be a reasonably useful point to coalesce around for a new direction. The reality is that unlike that rare and mythical beast called a proper brand (people getting mugged for Levis in 80's Moscow and ditto for iPods in the 3rd millennium) they probably will never be more famous than say top of mind prompted-recall within a specific charity segment, even if as I have discovered time and again since last Thursday they are off-the-richter-scale for complexity in stakeholders and financial solutions. Not to mention diversity of projects and doing a lot of hands on work.

I'm probing some architecture, platform and proposition dimensions that are not far removed from interrogation of (deep breath) third party projection of the meaning-of-meaning for say deprived young'uns with low attention spans - you get my drift? OK I'm exaggerating a tad, but that whole brand personality malarkey isn't moving mountains for me if people have to think about it. I mean personality is surely something people can spontaneously remark on and unwittingly have, acquire and possibly nurture. Surely its not something that can be scored from the nearest council estate corner gathering, and falls neatly between say a "chav" brand and one that "tells you what to do" as one group earlier today outlined when discussing those "Just do it" people. I guess I'm taking shots at some of the FMCG navel-gazing research gigs I've had to oversea in my time. But there is some overlap with whats going on here.

So in the interests of suggesting a kick-ass methodology for a participatory media process that embraces uncertainty and welcomes the digitalocracy of the web I thought I'd run the idea past you folk in case anyone else has thought about the idea of opening up the development of identity architecture real-time on the web. The immediate pluses for this method are that everyone gets a say and feels that they have been part of the consultation process, one or two egos/agendas don't hijack the process as invariably happens when settling on a least contentious communication platforms. Any thoughts? Is this taking 2.0 a bit far? Could it all go peaches up or as I really suspect, the P.R from the process could be worth considerably more than a years communication budget, given that nobody has ever done it before and that somebody will surely be extremely upset about the loss of control - which is a good thing in my book.

Other than that there are a quite a few other things kicking off and I'll leave you with the best post for ages. If any of you wannabes want to know what planning is about then check out this slice of action that absorbs people of our stargazing ilk who can't ever help stop thinking - albeit in my case pretty uselessly. It also gives me a chance to use that picture of ChinaD0II that has been lurking on my desktop before I dig out some of the great podcasts I'm still gagging to tip y'all off about.

Is Smirnoff Full of Shit?

shaolintiger

Rob Campbell of cynic - a conversation starting company has called me out on my previous post and quite fairly suggests that Smirnoff are only interested in the purity of their distillation process and not the purity of the environment that we live in. I still live in hope that what we are seeing may well be a small but nonetheless tectonic shift in the future of branding values.

I'll be very disappointed if its a case of greenwashing as has been extensively documented by my esteemed colleague and one of the smartest planners in the business John Grant, on his ace blog Greenormal. But it remains to be seen if Diageo, the parent company of Smirnoff is to use this as an ignition point for their brand. Otherwise it would only be appropriate to add the usual film disclaimer at the end of the commercial that: Any characters and incidents portrayed and the names herein are fictitious, including any resemblance to the issues raised in The Stern report relating to climate change where the polar caps melt and large statues will be covered in water because of our reliance on fossil fuels, best dramatised with the use of oil rigs in advertising.

I think I need a stiff drink now!

Get over to Robs blog for some of the best conversation on the net. He's the future of marketing communications and is fearless about his beliefs, even if that means he has to go right to the top.