Showing posts with label web 2.0. Show all posts
Showing posts with label web 2.0. Show all posts

Tuesday 4 June 2013

The Blackmailing, Pro-Paedophile, Pro-Zionist, Anti-Muslim MI5, MI6 & SAS Executioners




James Bond is a movie franchise to brainwash the ill informed British into thinking they are a charming force for moral good in the world. The reality is much more obnoxious. When the secret services are not raping young boys to blackmail politicians they are destabilizing innocent countries like Libya and Syria for the Globalists corporations, or handing over British lads to be tortured so they can "save" them in daring rescue missions and convert them to into spying on any group that isn't pro Zionist.

This explosive interview by Abby Martin of Russia Today lays it all out for the reality seeker to see for themselves. Ignorance in the information age is a lifestyle decision. 

Go ahead, take a drink.

Wednesday 30 July 2008

Widgets

I know some of my bloggy friends don't like widgets and it's possible that we all went a bit crazy on them this year diminishing their value a little, but I'm convinced of their utility and more importantly I like the conceptual blurring between either this space and that space (or your space and my place) when using them. Here's a great example of why Widgets are good.

Saturday 19 July 2008

Radiohead

There's a reasonable amount of evidence to assume I'm a data junky and full-on information whore. I can often hold a conversation and listen to another one at the same time and I guess this habit arose from not getting enough information from just the one.

It's not the first time of late that I've been rebuked by friends for reading RSS feeds on my mobile in nightclubs while chatting and listening to the music and only last weekend in Mexico I popped out of a nightclub to pick up my Macbook Air and do a little light blogging from a club that wasn't quite distracting me enough. I'm like that when the mood takes me.


It's not really a good thing I guess because I only know my way round Beijing, through my electric bike. If it was just down to taxi passenger experience my geography wouldn't exist as taxi rides were invented for digesting RSS on a mobile phone - It took me months to even find my way home or to the office without assistance. Traffic jams come second to data and once I'm sucked in I rarely look up again.


Google Mobile Reader
is possibly the most powerful digital-fix-teat. It's way more data intensive than Twitter although considerably less contextual because I don't know most of the posters. Knowing the people who create content is the highest context for receiving it. It sounds obvious but isn't if you're thinking of taking up blogging.


Anyhow, one of the drawbacks of this is that I often come across stuff on-the-move that I want to come back to and without de.licio.us or Google Shared Items or starred items or whatever reminder 'du jour' I'm playing with, I sometimes fail and that's why I'm a bit late in reposting this amazing video by James Houston who entered the Radiohead Nude track remix invitation. You can read about it all over here but the pudding is below. (He's looking for work now he's graduated, in either London or San Francisco - I'd snap him up if I were a digital agency)


Big Ideas (don't get any) from James Houston on Vimeo.


Then there's Robert's Visualisation for Radiohead's music video competion that is also completely brilliant.


Weird Fishes: Arpeggi from flight404 on Vimeo.

Which all leads nicely on to Iain's post about why Radiohead are way ahead of the pack when it comes to embracing Web 2.0 which is a term that some dislike but I don't because I do think that if you're using or thinking of the internet in much the same way as you did ten years ago it's possible you've missed out on a conceptual leap that is having a profound impact on the way that people can get involved with brands or communities. Here's Iain's video presentation and I've finally just discovered that his blog name comes from a reference to the A Team (Team Awesome?)

Wednesday 11 June 2008

Friday 6 June 2008

Why Advertising Needs Its Head Examined


I was in Dubai earlier this week and had a terrific time. I'll be writing a post about it very shortly as there is a lot to share and a few assumptions that need clarification about this very cosmopolitan part of the world.



However, in the mean time it just struck me while departing through the airport that while it's all fine and good to have a decent monologue with customers beating our brand chests, the whole point about the 21st century marketing and Web 2.0/Digital dialogue is that if brands aren't able to shift into that dialogue mode when circumstances demand, then they end up losing so much of their effort.




Their credibility, their hard work, professionalism, vision and outlook. Everything is contextual (yes I know 'yawn') and if the only context that agencies can think of for their clients are rose coloured Ray Bans with duty free fragrance, then they are aggravating problems and pathologically avoiding the solution.


There is quite possibly nothing more patronising then seeing the output of 20th century marketing automatons delivering a monologue on the virtues of a brand when the reality is all too evident that agencies and marketing folk are a bunch of money grubbing air heads that don't know how to turn around a problem into an a golden opportunity.




As Rob says quite rightly, a customer complaint is a brilliant opportunity to create a brand advocate. I say a problem is when we really need to start talking to customers not just invading their social media/digital arena when it suits us.



All the time these poor folks were dealing with the reality of 3rd millennium air travel and the inevitable delays, a screen the size of three billiard tables above them was spouting forth the usual distorted advertising superlatives that are perfectly applicable when everything is ticketyboo (A Hindi expression "tikai babu," meaning "it's all right, sir.") but are a shameless example of why most marketing blows chunks big time, and why advertising specifically is seen as only slightly higher up the food chain than political rhetoric.


I absolutely love great advertising and I'm a great admirer of Emirates the airline, but if any brand or agency isn't talking about ways to open up a meaningful dialogue with their customers during the inevitable part of life when things don't go according to plan then very simply they are inevitably wasting money on advertising 1.0 and pissing off people with the sort of bad manners we reserve for bores at dinner parties that dominate the conversation with the sound of their own voice. I've got 20 ideas in my head how Emirates and Dubai could win over everyone of the carpet sleepers I saw that night but you can rest assured that filling that stadium screen with more chest beating 'hub of the world' content is way more important than getting some digital/web/advertising 2.0 solutions into the mix.

Making profits isn't as hard as it made out to be. Losing customer loyalty and the money that goes with it is even easier.


Tuesday 27 May 2008

Who do you want as the next U.S. President?


Some time back a very bright friend of mine who commits his formidable intellect to social entrepreneur projects came up with an idea that has been waiting for the internet to come of age. We all know that the decisions made in Washington D.C. (or is it Crawford Ranch now?) have an impact around the world that is disproportionate to the population of the U.S. vis a vis the rest of the world .

It's always been the case that the U.S. election is the only political show in town that counts, and for those U.S. residents who feel it's an exclusive affair to holders of U.S. citizenship well the rest of the world disagrees and I can assure you the last 7 years have been deplorable. We're not happy and it impacts directly on our live, and now here's your chance to be heard.

The good news is that the global community now has the opportunity to express who they wish to represent them in the next presidential election through the good work of Joey Baxter and his friend at Community Counts. So if you remember this post from some months back, the site has been built and is ready to rock and roll. Now is the time to sort out the year of the rat. The votes break down neatly by geographical location too which adds some relevancy to your choice of candidate.

Go here and make a point for a few seconds if you can.

Monday 12 May 2008

Brand Tags

One of my favourite communication bloggers, Noah from Naked in New York has developed the sort of simple Web 2.0 interface that has way more validity than a lot of expensive research. Its called Brand Tags and allows tag clouds to coallesce from text inputs by people such as ourselves. Go and have a play and while you're at it remember that if a brand is a collective hallucination then this particular emerging brand has an awful lot of 'collective' going for it.



I just remembered that Noah probably wrote what he needed to create this interface himself with the self taught PHP/MySQL explained in this post over here. He's very clever like that.

Sunday 4 May 2008

Clay Shirky

Unfortunately Blip.tv is a website that is banned in China. But I've just had a chance to see the Clay Shirky video and it's worth a post if only to share.


Saturday 3 May 2008

What's your magic?

There was a time when this sort of solid gold presentation was only possible to people who ponied up 500 quid at a conference, but is now available through the generosity of folks like Iris and Contagious with their 'Under The Influence' talks (held reasonably enough in London pubs) and of course Iain Tate of Poke who are probably the hippest and thought leading digital agency in London. This is magic.

Thursday 1 May 2008

The Economist

I need to call The Economist in London or Singapore by June 9th in preparation for a subsequent telephone call with the brilliant 'Nonsense'. I've found a little countdown widget from a really good new Web 2.0 site for the Lynx Effect that will help me remember (and you too if you need a widget to remember something).

Breaking News


Easily the biggest news of the year for Social Media in China is the just announced 430 million dollar investment by Oak Pacific Interactive for Xiaonei the Chinese Facebook. I posted just recently about China 2.0 over here, with inexpensive ways for brands to get involved with social media, but these guys have just thrown an incredible amount of money into this small start up despite a) the Social Media model is unproven in China b) a revenue model is yet to be harvested from that.
This is the equivalent of Google's purchase of Youtube in 2006

Whether this proves a sound investment or not (and its hard to see why a way to make it work wont be found) this is another example of the shift from interruptive messaging of the traditional monologue model of advertising to the dialog model we are seeing all round the world. Advertising may not be broken in developing economies as Russell points out quite correctly, but as long as the shift of eyeballs to computer screens continues it's possible that the massive passive is diminishing a lot quicker than us Asian planners may have first anticipated.

For a comprehensive and authoritive analysis check out Kaiser Kuo's blog post on Ogilvy's Digital Watch.

Wednesday 23 April 2008

Adult Swim

As Rob is off on a nostalgia trip of lycra pants, long hair and sneaky trips away from HHCL where we used to work in London to read Kerrang I thought I'd share something that came my way in RSS feeds last night from Tokyohanna, that immediately stood out from the usual music tip offs.




I really like this ability to embed and share music with people through blogs and widgets. It's a terrific recommendation/distribution model, and means that Adult Swim make it into my awareness and/or consideration set quickly easily and effectively.

I guess their next task is to find a way to get a few Euros out of me. I believe they can do this outside of the traditional revenue model and despite David's startling assertion in a brilliant post he just wrote that content production as we know it may be dead, or even the nature of content itself.

I'm guessing it depends a lot on the context but make sure to follow his thought leadership blog for more on the future of media and take time to check out David's seminal 'Where are the Joneses', for a glimpse I believe into the future of mobile content.

The other talent that caught my attention recently off the Radio One site are Crystal Castles. This video is for Rob because its all about the noise right?




China 2.0


Here's what I would do if I was serious about marketing in China. China has the largest internet population in the world, and it's still growing. The shift from television screens to internet screens on computers or mobile phones is the largest media exodus ever. More people will engage with the internet on a mobile phone in China first than in any other country. The numbers go on for ever really. China is all about the numbers.

However Chinese internet isn't really Web 2.0 yet. The Western model of identity and profile through Facebook and Myspace et al simple doesn't work here, but use of BBS is unbelievably masssive. I wrote about it over on Kaiser Kuo's excellent digital China blog some weeks ago here. The most dangerous focus group topic I ever raised was identity versus anonymity here in Beijing with quite progressive University students. Even mentioning that 99.9% of China's internet voice is completely anonymous on Bulletin Boards (BBS) against the thought of 'appearing' on the net as themselves was enough to silence a room full of respondents with fear, as if I were interviewing them for Komitet Gosudarstvenoi Bezopasnosti in Soviet Russia. I'm not exaggerating.

Whether its the State, or the group or the family there's something about being identified or attaching a face to content that terrifies Chinese folk. Face is a big deal in Asia. However the internet is a very valuable and highly appreciated part of middle class Chinese ability to express themselves and articulate their thoughts. Sure a lot of it is flame wars but I think we all know that flaming is part of growing up on the net. Its not hard to wind people up via the interweb is it? Once that realization is discovered, we tend to move on. Possibly to identity/reputation management which is definitely the new game in town now that Google is in charge.

So here's the thing. 70% of Chinese BBS is built on a platform called Discuz which is owned by Comsenz. They just had another million bucks thrown at them by those guys at Google. Now the killer thing about Discuz is that it is partially open source. Open source is almost an heretical idea in Asia. The notion of 'sharing' is antithetical to the Asian mindset. Secrets and information are valued beyond anything else to the point that sometimes it would appear that some would prefer suffocation than sharing their oxygen supply with other parties. I really mean that, it also explains a lot of the copy mentality that exists in this part of the world. That's the irony to the insane fixation on secrets and not sharing stuff; nobody does anything really new and so everyone is watching everyone else to see if an incremental change or new direction is taken. It also explains why only one or two Asian brands, including Japan have brands that stand out.

But with Discuz there is an opportunity to create a mini platform between profile driven social networks and BBS topic driven net activity. I would suggest writing some code for some widgets to sit on top of Discuz driven BBS and then we have a half way house to facilitate cross networking of BBS and profile/identity management that exist with traditonal social networking sites. I'd even go so far as to encourage all the flamers to pick up a new moniker and treat it like they're in front of their family at all times. Like it's their new 'face'. ....Start afresh like!

So the trick now is to figure out where brands should hang out on the net with their customers and their respective communities. Nobody actually has a full breakdown of this information although Sam from See I See/China Internet Word of Mouth knows more than most.

A proposal I made was to do a standard quantitative research project of the top 500 BBS communities on the Chinese net. If that seems like a lot then hold steady because China is massive and there's more. I think the top 500 BBS communites across the metrics of 'most affluent', 'most populous' and 'most influential' would make sense. Then I would segment all those groups across the usual community interests that advertisers are most interested in, moms and families, car lovers, tech lovers, political, travel and all the usual useful-in-a-rough and-ready-way segmentation seen on those standard tick boxes we are asked to fill in when we subscribe to internet services.

Once this 'new digital media planning data' is available I'd then put forward a China 2.0 media plan. Using the fundamentals of Transmedia Planning and some viral work that embraced volume seeding, Lo-Fidelity video and the upside of risk, as talked about back here in the post Black Swan (and here too) I'd think about developing a plan for engaging with existing customers and potential customers on the basis of being interesting or useful to them. That plan should be strategically built on a broadcast to narrowcast basis or vice versa depending on the rationale for engaging/reenforcing something at an internet dialogue level first or television's monologue model. Its quite exciting when I start to think about creative briefs written with the net first or telly first as a rolling narrative direction. Lots of opportunities there.

The only part I'm still trying to figure out is how to 'represent' in those tens or hundreds of 'communities' on the net where it's important to be useful or interesting for specific clients and their needs. I've given it some thought and my instinct is to identify the people who are most active in and respected in the community. The trick is NOT to buy them, because they then lose their authority and respect (Shills they scream!), but to build up their reputation by giving them the ability to 'share' through either reputation enhancements of information sharing or favour dispensation such as Skype credits or Taboa (China's Ebay) coupons as an idea. It's crucial that all actions are transparent, open, honest and authentic otherwise it all falls apart. Brands aren't very good at that short list of Web 2.0 guidelines and it explains why most marketing 1.0 peeps and planners 1.0 types don't get it.

Ideas like the one above are unlikely to be implented here though any day soon. One of the most frustrating aspects of working in developing economies is just how many bad habits are picked up from the West and then applied cookie cutter style over here. The advertising format is pretty much the same for lazy/untalented marketers and agencies (insert pretty model with product implying that you too can be cool/beautiful/powerful). And then the methodologies for assessing the effectiveness of those campaigns are just lifted from the West without much thought to the notion that Asians have a different perception of the truth or how to articulate it. Even the focus group dynamic is completely stuffed given that cultural differences like Guanxi in China or Grenjai in Thailand exist. This is where even the sharing of inconsequential information is considered reckless and stupid. I did write back here how I would approach Asian research with a fresh mindset because the same old companies come back with the same old rubbish and its not hard to figure out better ways.

I've pointed out that a lot of the advertising people in China have sat on top of 15% GDP growth for 10-15 years and are at best unremarkable and at worst believe their own P.R. but I'm guessing that one or two might read the above and see the seeds of China 2.0 in there. It's all very exciting when I think about it - The End.

Update: I see that some of these ideas have started to materialize over on CWR blog.

Friday 11 April 2008

Qik - Part II

I left a comment on Robert's blog some months back about QIK because I could not access it in China without the aid of a proxy server and also because I couldn't get a QIK invite, which I thought was something to do with being in China. QIK got in touch with me and gave me an Alpha Tester or something, and I was off and away with live to the internet streaming from a Nokia N95. When I showed it to Nokia in China they were blown away as I demoed it in their offices but as usual with the future, too many clients are buckling under the present to be truly inspirational.

Anyhow an immediate thought was how controversial this could be if I was in the wrong place at the wrong time or the right place at the right time depending on the context (everything is after all contextual) and I think the recent spotlight in China has highlighted that.

I had a low key QIK incident of my own when making my way to the Forbidden City.
I saw a crowd gathering around the kind of vehicle that only the very rich and powerful can afford to own, as ostentatious luxury cars in Beijing are frowned upon more so than Shanghai. The police were on the scene already, and I took a glance as I walked by only to see a young Caucasian male stuck in a crowd of 20 something Chinese who were looking on intently.

I thought he seemed like he needed some help and made my way over to offer a hand. He had a cut finger, the car was scratched and he explained to me that it had knocked him off his bike. I could see that the police were at a loss for what to do because they didn't speak English and both the boy wanted to get on his way and the car owner was eager to accept the cost of a spray job and avoid bureaucracy escalation. I called our brilliant HR Manager Grace who is way more of a planner than most planners in China, to see if we could get the cops to put the pad away and save everybody a few hours. But you know how it is with those who are used to orders. Once the pad is out its not worth their job to put it away and also the Olympics mean that they are very binary about sticking to the rules. Once I'd done all I could I thought I'd whip the N95 out and do a QIK scene which was beamed straight to the web. Those of you who follow my Tweets are immediately alerted to the live streaming nature of QIK (Althought China is still waiting to go full-on 3G)


Here it is:



And without further ado here's a cut and paste from Johnnie Moore who should take you to the next level of why I am inspired by the tools that are created by the people and for the people. Way more so than Marx had in mind when pushing for the workers to acquire the means of production and why I don't have a problem calling it Socialist Media


If you get excited about where social media might take us all, you'll probably enjoy this post by Grumblemouse: San Fran torch relay is a social media extravaganza. The notion of a guy helping to organise a protest in San Francisco by watching a livestream of NBC and sending updates via Twitter, from his kitchen in London, is pretty cool, I think.

I think today is going to be the social media event of the year as I hear that the Rick Roll flash mob thing is happening in London and you can watch it live from Jamie's phone too if you can't make there. Rumour has it that a brand is involved and I'm wondering if Nokia were paying attention to the presentation Rob and I wrote back in London. We'll see later today.

Wednesday 9 April 2008

We Are What We Share



I"m not sure about you but I've been spreading the love for as long as I can remember. Whether people wanted it or not ;)

Via Asi

Sunday 30 March 2008

Marketing Mediocrity


It's going to be an interesting couple of weeks, but really I wouldn't have it any other way. There's always one bad apple right to deal with right? ;)