tag:blogger.com,1999:blog-6402480621391937537.post3813878957651833285..comments2024-03-06T06:21:20.015+00:00Comments on Charles Frith - Punk Planning: Is Smirnoff Full of Shit?Charles Edward Frithhttp://www.blogger.com/profile/09231685619963486690noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6402480621391937537.post-13310216277466655852007-08-03T11:35:00.000+00:002007-08-03T11:35:00.000+00:00Well it's quite difficult for a brand to fully cla...Well it's quite difficult for a brand to fully claim their environment conscious. In this case, even if it was Diageo intention to build an environment friendly image of Smirnoff, then what about all the CO2 released from that huge production of the commercial itself? Wouldn't it be wiser to convey the message in a cheaper, more energy saving way? Or should they start right from beginning, talking about new material for Smirnoff container for the real sense of purity?<BR/><BR/>Anyway the good side of it is that teh commercial suggests an idea of purifying the environment. SHould be good enough for now.neilothttps://www.blogger.com/profile/01902983001409861340noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-42176023121933971862007-08-03T11:32:00.000+00:002007-08-03T11:32:00.000+00:00Well it's quite difficult for a brand to fully cla...Well it's quite difficult for a brand to fully claim their environment conscious. In this case, even if it was Diageo intention to build an environment friendly image of Smirnoff, then what about all the CO2 released from that huge production of the commercial itself? Wouldn't it be wiser to convey the message in a cheaper, more energy saving way? Or should they start right from beginning, talking about new material for Smirnoff container for the real sense of purity?<BR/><BR/>Anyway the good side of it is that teh commercial suggests an idea of purifying the environment. SHould be good enough for now.neilothttps://www.blogger.com/profile/01902983001409861340noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-82133232401865760772007-08-02T20:49:00.000+00:002007-08-02T20:49:00.000+00:00Hey Sean. Good to see you here. I might be wrong b...Hey Sean. Good to see you here. I might be wrong but it just feels like there's more to this than they are letting on. I hope I'm right :)Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-68425090134535371962007-08-02T15:27:00.000+00:002007-08-02T15:27:00.000+00:00I was told by a client the other day that they had...I was told by a client the other day that they had decided to position themselves against the other brands that were trying to claim the green credentials. I imagine they won't be the only ones either.seanhttps://www.blogger.com/profile/16117006734547866500noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-35330736303966690632007-08-02T03:57:00.000+00:002007-08-02T03:57:00.000+00:00ROLF! Gross.Or you could just go on the run Rob. T...ROLF! Gross.<BR/><BR/>Or you could just go on the run Rob. Trust no one ;)Agehttps://www.blogger.com/profile/14733457693199137150noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-3465971952081201662007-08-01T11:44:00.000+00:002007-08-01T11:44:00.000+00:00Hey, it beats having to beat off on the top bunk R...Hey, it beats having to beat off on the top bunk Rob.Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-74690088535531311152007-08-01T11:12:00.000+00:002007-08-01T11:12:00.000+00:00Great - so now you've pointed the World to my blog...Great - so now you've pointed the World to my blog auctioning Sir Martin's contact details and now I'm going to get sued, end up in prison and die having spent 30 years eating shit, sleeping on the BOTTOM bunk and having to have a sly wank while 3 other men all snore.<BR/><BR/>Thanks very much Charles ... thanks a fucking lot.<BR/><BR/>Oh, and as much as I would love to be the future of marketing comms, lets hope for everyones sake I am not. I definitely have Stalin genes!Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.com