tag:blogger.com,1999:blog-6402480621391937537.post1431357200751549038..comments2024-03-06T06:21:20.015+00:00Comments on Charles Frith - Punk Planning: Purity Values - The Connection Between Deepwater Horizon & VodkaCharles Edward Frithhttp://www.blogger.com/profile/09231685619963486690noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6402480621391937537.post-50514654408036881472007-08-06T23:29:00.000+00:002007-08-06T23:29:00.000+00:00Hi George. I'm sure its about selling Vodka but I'...Hi George. I'm sure its about selling Vodka but I'd be very surprised if they have tried to pull a greenwashing number. I'd also be ok if they postrationalise and get their act together on sustainable issues. Every little helps mate ;)<BR/><BR/>I'm working on LA very shortly squire.Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-1503316609747083482007-08-04T22:01:00.000+00:002007-08-04T22:01:00.000+00:00Charles...As I have posted on AdScam and commented...Charles...<BR/>As I have posted on AdScam and commented on amy blogs covereing this GREAT ad... It's just a fucking ad... It's to sell one of the world's most inferior vodkas. It isn't about saving the fucking planet... It's abou selling booze. Works for me. Kudos to JWT/London... JWT/NY wouldn't have done this in a million years... 'Cos the CD's on tha account are wankers.<BR/>You going to be in LA for the PSFK trendfest???<BR/>Cheers/GeorgeGeorge Parkerhttps://www.blogger.com/profile/16084963912236713428noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-36351373375732267262007-08-01T01:25:00.000+00:002007-08-01T01:25:00.000+00:00True but nice.I think JWT are up to something..htt...True but nice.<BR/>I think JWT are up to something..<BR/><BR/>http://whadisthis.blogspot.com/heyhttps://www.blogger.com/profile/08383151712158231505noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-22643250026663998002007-07-31T19:07:00.000+00:002007-07-31T19:07:00.000+00:00Hi Chimpy. Yes I was in two minds to start commend...Hi Chimpy. Yes I was in two minds to start commending Smirnoff but I do feel that by raising there head above the parapet on this one, at least in the eyes of the thinking media, I don't think they will be able to duck down and forget they ever made this ad - They may have inadvertently started something which I hope becomes pervasive; brands taking positions on the environment (or not), so we can work out who really values their customers most and who just talks a good game.Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6402480621391937537.post-14451596083885449552007-07-31T17:23:00.000+00:002007-07-31T17:23:00.000+00:00You're right - this is a wonderfully epic ad; by S...You're right - this is a wonderfully epic ad; by Smirnoff adopting environmentalism as a vehicle for its claims to purity, the brand is showing that it's in tune with the green zeitgeist.<BR/>I have one reservation though, and that's whether everyone watching the ad will "get" it. The visual clues are all there but I have always been doubtful whether your average punter really is open to understanding when a brand is trying to communicate its values unless it's done in an obvious manner.<BR/>I don't think those values are obvious here. There's stuff about purity and not throwing things into the sea, but I foresee much headscratching and contemplation over the lack of corpses, the taste of seawater, and what that's got to do with vodka.SchizoFishNChimpshttps://www.blogger.com/profile/13275715509603896447noreply@blogger.com