Tuesday 25 November 2008

Because we can

This makes perfect sense to me. Anyone confused leave a note in the comments and I'll give you a run down. It's by The Glue Society for the Vodka - 42 Below Zero

7 comments:

  1. not afraid to admit, i'm cornfused, charles. thx.

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  2. Um, hate to be the first idiot, but... what?

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  3. It's a thinking persons vodka chaps. People who lie on a beach in neat rows aren't on holiday. They're securing a tan and trying to forget how awful their lives are. Sad but true. There's some other bits there what do you think it says?

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  4. to borrow a line from the kinks song "david watts": "I am a dull and simple lad cannot tell water from champagne."

    i'm gonna take a stab at this: there's a quick cut at :40 seconds in where all the dolls are in an orgy-like scene. perhaps, people are going about their lives in meaningless relationships, having group sex w/strangers, not knowing real intimacy?

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  5. Meaningless is the key word windo. The point of travel is to learn something about ourselves, not to come back with a tan. We'll make a planner of you yet.

    I'm quite partial to a Vodka that makes me think. Have you read my post on purity values and Absolut Vodka?

    http://www.charlesfrith.com/2007/07/purity-values.html

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  6. Hmmm... I'm still a bit confused, tho perhaps knowing the vodka brand outside of this ad might help... So, "Because we can" alludes to a fuck-you "we can put blowup dolls on the beach" attitude, and it also makes fun of the tan-beach-meaningless crowd?

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